Stockholm-listed Kindred Group has reported that a group-wide increase on taxes and a significant jump in operating costs has weighed heavily on its Q4 and full-year performance. Publishing its year end report for January – December 2019, Kindred revealed that due to the changes in betting duties across France, the financial impact to Kindred has been ‘greatly increased’. Henrik Tjärnström, …
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Kindred Group subsidiary Unibet has signed a new agreement with free-to-play (FTP) sports-game specialist SportCaller to its marketing capabilities and support retention rates for the operator. Under the terms of the new agreement, SportCaller has rolled out its new game Streakr, which is expected to drive ‘deeper engagement and reliable retention.’ Johannes Nijboer, Sportsbook Business Portfolio Manager at Kindred Group, …
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Kindred Group Plc flagship European sportsbook property Unibet has confirmed that it has expanded its sponsorship agreement with French Ligue 1 champion PSG, running until the 2023 campaign. The expanded arrangement sees Unibet enter PSG’s ‘third level partnership tier‘. Sponsorship terms will include increased branding opportunities within the US and Australia key new market territories for Unibet, plus enhanced PSG …
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Kindred Group subsidiary 32Red has responded to allegations of ‘breached data’ from the ‘Learning Records Service’ educational index, dismissing the Sunday Times report as ‘untrue and unfounded’. The Sunday Times reported that the alleged data breaches related to third-party access to the Learning Records Service by GB Group, which had previously secured an agreement with employment screening firm Trust Systems …
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Kindred Group has confirmed a new partnership with the European Network of Active Living for Mental Health (ENALMH) which will see the gambling group donate all exposure rights during games played in Norway for Men’s and Women’s 2020 EHF Euro. ENALMH is a network that is aiming to promote active living in order to prevent and address mental health problems. Jan …
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Kindred Group has been named as the first commercial Community Partner of the European Football Development Network (EFDN), which will see the two ‘promote the power of football as a tool for social development.’ The announcement comes as the betting and gaming group builds upon its initial agreement made in Spring 2019, which saw Kindred sponsor EFDN’s ‘Active Fans’ programme. …
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The Austrian Association for Betting and Gambling (OVWG) is pushing for more transparency in the country’s gambling laws after a series of police raids investigating corruption between politicians and the country’s monopoly operator. OVWG, which counts among its members bet-at-home, Interwetten, Mr Green and Kindred Group, believes that the controversy around the appointment of former Freedom Party of Austria (FPO) …
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With Responsible Gambling Week 2019 well underway, Kindred Group has been utilising its sponsorship of UK sports teams and fixtures to ensure that safer gambling messages can gain the maximum level of exposure possible. In an interview with CasinoBeats, sustainability manager at Kindred Group Anna Jein explained that the operator group’s sponsorship of UK teams offers a ‘huge opportunity to …
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SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP platform can best sit within this framework. Gambling operators, and their tactics for acquiring and retaining players, continue to face a sustained period of scrutiny and attack. This is coming from regulators, certain elements of the press and numerous lobbying groups …
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Swedish gambling regulator Spelinspektionen has ruled that four operators have been cleared following allegations that they had offered markets on sporting events which included a ‘majority of participants’ under the age of 18. ATG, Betsson, Hillside Sports and Kindred Group-owned Spooniker all had cases cleared by Spelinspektionen after it was initially thought that the four operators had offered markets on the …
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