We check in on the international expansion journey for the rebranded Kaizen Gaming, formerly Stoiximan/Betano, to kick off Issue 10 of SBC Magazine. Now present in six countries, and with a strong footprint in Europe, CEO George Daskalakis expands on the company’s symbolic name change, before assessing new opportunities in Latin America (LatAm) and sharing his disappointment over Germany’s failure …
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Stoiximan/Betano rebrands to Kaizen Gaming
The operating firm of Stoiximan and Betano brands has confirmed that it will rebrand to ‘Kaizen Gaming’ in a bid to reflect its company culture of ‘continual improvement’. ‘Kaizen’ stems from a Japanese business philosophy which looks at introducing small, incremental changes to a business’ operations to try improve both quality and efficiency. The rebrand comes seven years after Stoiximan …
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