SBTech, provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming. Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino Heroes. Inspired by the success of …
Read More »Tag Archives: Hero Gaming
Giving content marketing a spin for online casino brands
Content marketing is hugely successful in the sports betting sector, but can it work in the same way for casino games? Scott Longley investigates. Casino occupies a curious position within the online gambling universe. While all the evidence shows that the category of gaming is by far the largest vertical in revenue terms, it remains a product which to a degree …
Read More »