FSB Tech has signed an agreement to revamp the self-service betting terminal (SSBT) capacity of BetXS – one of Ireland’s remaining independent bookmakers operating betting shops in County Dublin and Meath. The agreement will see FSB deploy its SSBT systems to modernise BetXS in-store environment to optimise engagement with modern sports customers. FSB upgrades will provide BetXS with a customised …
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Incentive Games continues its strong 2021 commercial momentum, securing a licensing and distribution arrangement with FSB Technology of its free-to-play (FTP) betting-related games content. Under terms of the arrangement, sportsbook platform provider FSB will promote Incentive Games FTP suite to new and existing partners, helping them optimise their customer acquisition channels and marketing campaigns. FSB has backed betting innovation studio …
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Following the inaugural “FSB Meets…” with Mark Blandford late last year, the series continues with Chris Graham – Head of Marketing at FSB – speaking to SBC’s very own CEO & Founder, Rasmus Sojmark. In a fascinating discussion, Sojmark looks back at his Danish roots, reveals his inspiration for setting up SBC and touches on the proudest moments in his …
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FSB has strengthened its leadership team after confirming that Keith Laidlaw will join the company’s advisory board to support IT and technology strategy. The software provider lauded the technological experience of Laidlaw, who previously held senior level roles at Entain (formerly known as GVC Holdings), Party Gaming and OnGame. In his new role, he will work alongside Sam Lawrence, FSB’s …
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FSB has strengthened its team ahead of its US entry after confirming the appointments of Larry Pelzer and Mike Van Ermen as the company’s new VP of Sales for North America and VP of Pre-Sales respectively. Pelzer will be based stateside, with his new role focusing on driving brand awareness and the introduction of FSB’s retail and online product portfolio …
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Online sportsbook and iGaming supplier FSB has welcomed Ian Freeman to its senior management team as its new Chief Revenue Officer. As Chief Revenue Officer he will report directly to CEO Dave McDowell at the firm’s London office, and will be responsible for developing its sales and business development teams as well as creating and deploying business critical strategies. FSB …
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Earlier this month, omnichannel sports betting platform provider FSB launched its brand new podcast series ‘FSB Meets…’ with sports betting veteran Mark Blandford as the inaugural guest. The new series will see FSB’s Head of Marketing Chris Graham speak to some of the industry’s most engaging people. As you can hear below, the series got off to a flyer with …
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Sports betting platform provider FSB has added a four-year extension to its partnership with African operator BetLion. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The partnership extension follows an initial two-year agreement between the duo, which reportedly ‘generated tremendous growth for the operator’. Commenting on the extension, David McDowell, CEO …
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On the eve of England’s final test match against Pakistan, FSB Head of Trading Mark Wilson (pictured) gave SBC News valuable insight on the rise of cricket algorithms and how he and FSB had to quickly adapt their cricket strategy during lockdown. SBC: International cricket made a return earlier this summer with the Test series. Can cricket step-up to the …
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Sports betting platform provider FSB has confirmed that former SG Digital executive Glenn Elliott has joined the company’s executive leadership team as new Chief Operating Officer (COO). Elliott will be tasked with overseeing the company’s account management team as well as managing FSB’s five operational service divisions: Sports, Platform, Marketing, Retail and SaaS Hosting. Commenting on his new role, Elliott …
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