April 15, 2014
Marketing and communication via Facebook and Twitter are becoming more and more important for online gambling operators. The researchers at MECN therefore compiled an overview of the activities and successes of the key online gambling operators on the key social networks. In nearly all social communities analysed, Paddy Power and PokerStars currently (Q1 2014 analyses) rank at the top. Paddy …
Read More »February 17, 2014
French state gaming operators Française des Jeux (FDJ) have announced a digital/social partnership with Facebook France according to Igamingbusiness.com. The social campaigns will target placement for FDJ products in the coming months of 2014, with special focus on major calendar dates and sporting events such as the 2014 World Cup in Brazil. The aim of the partnership will be to extend …
Read More »September 6, 2013
There can be little doubt that social casinos and social poker rooms have become hugely popular. While the debate of whether the traffic on these verticals can be turned into higher grossing ‘Real Money Gaming’ players still rages, Sean Ryan from Facebook recently said that the lifetime value of a social casino player was around US$500. It cannot be denied …
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