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How augmented reality tech firm plans on boosting football’s commercial profits

September 14, 2017

Augmented reality tech firm, Supponor could be about to expand the commercial profits of football clubs, by tailoring the pitchside advertising boards for different markets. The technology which was utilised in the Bundesliga last season, transforms a physical signage asset ‘into a virtual digital asset, which can be targeted with different content for different audiences. Describing the technology to SBC, …

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