September 26, 2016
The SBC Awards is the culmination of a landmark year for the betting industry, which has seen a wave of consolidation, a profitable European Championships, the rise of DFS and esports, and the inaugural Betting on Sports conference. SBC is inviting the industry to join in with the year-end celebrations and nominate companies for one of the 15 awards created …
Read More »September 15, 2016
Henry Chappell, Founder of Pitch Marketing Group, expects more bookmakers to start looking at other options outside of football for marketing purposes. Football remains the biggest sport for sponsorship in this country, accounting for 80% of all deals made. For the 2016/17 season, 10 of the 20 Premier League clubs have betting companies as shirt sponsors, although this doesn’t include …
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