Tag Archives: Camelot

Lotto operator Camelot has confirmed that the holder of one of the winning tickets has still not come forward to claim their £33 million prize. The rollover Lotto prize was split between the two tickets who matches all six winning numbers – 26, 27, 46, 47, 52 and 58. A spokesman has confirmed: “Someone out there still doesn’t realise they have …

The unclaimed National Lottery jackpot will roll over to an estimated +£58 million this Saturday, following the result of 13 successive rollovers. Saturday’s National Lottery draw will be the biggest in UK history surpassing the previous record of £42 million. Following Wednesday’s unclaimed draw, Lottery operator Camelot stated that a winner will be picked from the next tier if six …

Camelot Group international lottery advisor and platform provider ‘Camelot Global’ has announced that it has gained a consultancy contract with Arkansas Scholarship Lottery (ASL). Providing strategic advice Camelot Global will seek to implement a five year business plan to to help the ASL improve sales and net revenue to benefit scholarship recipients. Camelot Global further detailed that the Since 2009, the …

Camelot will introduce a 59 ball draw to the UK National Lottery from 8 October. The ten ball draw increase, will result in the chances of UK players hitting the lottery jackpot decreasing from 1 in 14 million to 1 in 45 million. Furthermore the draw changes will see  the chances of matching on three or more balls to win a …

Since its launch in November 1994, the National Lottery has raised over £33billion for good causes that include sports, arts and heritage, as well as health and education and the environment. In addition, National Lottery funding contributed £2.175 billion towards the costs of staging the London 2012 Olympic and Paralympic Games, including £750m from designated game sales. Funds are raised …

UK national lottery operator Camelot has confirmed the appointment of London agency Roast (weareroast.com) as its lead SEO agency. Roast who label themselves as an “independent online performance agency” becomes Camelot’s first appointed SEO agency. UK marketing news source The Drum has reported that the agency will primarily focus on improving SEO positions for the National Lottery’s Gamestore brand which …

Digital marketing insights and data specialists Maxymiser, customer experience optimisation team has announced major developments to its optimisation suite with its latest API update – Campaign Design API – which includes a well-structured framework allowing developers to build complex test scenarios in a faster and more efficient manner and extend on the industry-leading platform for testing and personalization Maxymiser a popular …

Camelot the UK National Lottery operator has launched its #pleasenotthem nationwide advertising campaign fronted by reviled TV personalities Piers Morgan and Katie Price. The marketing campaign developed by London creative agency Abbott Mead Vickers BBDO (AMV-BBDO) was launched on 4 July. Camelot will first launch Piers Morgan’s campaign named ‘Piers’ Pier’, which sees the TV host and journalist create his …

UK lottery operator Camelot has announced that Sales Director Duncan Maylon will join its North America division as Senior Vice President. Maylon will be tasked with helping build Camelot Global’s North American business division, as the lottery operator looks to expand its business services in international territories. Maylon who has served as Sales Director since 2009, will further set up …

National Lottery operator Camelot today announced that exciting changes are being made to its Lotto game in October. The enhancements will create more millionaires than ever before; will introduce a new Millionaire Raffle; will offer bigger rolling jackpots; will give players a free go for matching two numbers; and mean that the chances of winning at least £1 million will …