Tag Archives: Caesars Entertainment

888 acquires ‘hugely exciting’ £2.2bn William Hill International

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888 Holdings CEO Itai Pazner has confirmed the ‘hugely exciting acquisition of William Hill’s non-US business from Caesars Entertainment for £2.2bn.  The deal, news of which broke earlier this week, is expected to deliver ‘significant operating efficiencies’, including pre-tax cost synergies of at least £100 million per year, which 888 says will lead to improved profit margins. On a pro …

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888 wins transformative buyout of William Hill heritage assets

888 Holdings is reportedly the winning party of the hotly contested auction for William Hill’s combined UK and European business assets – put up for sale by Caesars Entertainment.  As reported by The Times, Caesars has accepted a +£2 billion buyout offer put forward by 888, out-bidding US private equity fund Apollo Global as the auction’s last remaining suitor.    Coordinated …

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BoyleSports enhances UK and Ireland marketing with Newcastle Utd deal

BoyleSports has become the new UK & Ireland betting partner of Newcastle United FC, strengthening its brand visibility and marketing to football fans on both sides of the Irish Sea. The operator, which is active in both the UK and Ireland sports wagering markets, will gain exposure from branded betting terminals installed at the Magpies’ 52,305 St James Park stadium …

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LeoVegas H1 dragged by Deustch adjustment as focus turns to Expekt renaissance

LeoVegas AB experienced significant challenges in the German market during H1 2021, contributing to a decline in revenues, although results outside this market were considerably more positive. Publishing its second quarter trading results, the Stockholm-listed operator revealed that its revenue decreased by 13% compared to previous year comparatives – generating €96.8 million (Q2 2020: €110.7m). Group EBITDA also declined to …

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William Hill ‘could not be happier’ with Northumberland Plate sponsorship

William Hill has lauded its newly signed title sponsorship of the three-day Northumberland Plate festival, confirmed in cooperation with the Arena Racing Company (ARC). The agreement will see William Hill benefit from prominent branding displayed around the racecourse, alongside race titles for the Saturday card and other feature races such as the Seaton Delaval Handicap, Hoppings Stakes and Gosforth Park …

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William Hill initiates LatAm expansion with Colombia launch

William Hill has made the first steps into expanding into the burgeoning South American gambling landscape, building on its acquisition of Alfabet SAS to launch in Colombia. The acquisition of Alfabet was initially conducted in December 2020, in a deal which saw the then Gibraltar and UK-based operator acquire a majority stake in the company which has operated the BetAlfa.co …

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LeoVegas to refresh Expekt brand and systems for Swedish relaunch

LeoVegas AB has announced the completion of its €5 million acquisition of legacy online sportsbook Expekt from Betclic Group – a deal announced last March.  The Stockholm-listed online gambling group will move to revamp Expekt’s platform and further rebrand the heritage firm’s identity, which had formerly traded as one of the Nordic markets most popular online sportsbooks during the 2000s. …

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Entain monitors sale of William Hill’s European assets

The leadership of Entain Plc is closely monitoring the planned sell-off of William Hill’s UK and European assets by new owner Caesars Entertainment.  Group CEO, Jette-Nygaard Andersen, disclosed to Bloomberg that the FTSE100 firm was looking at the possibility of acquiring William Hill’s UK/European divisions, which are set to be divested by Caesars Entertainment as new owner of the heritage …

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LeoVegas poised to launch in New Jersey following Caesars deal

LeoVegas has set its sights on the New Jersey betting market, having developed plans to launch its online casino brand in the state, following an agreement with leading US gambling conglomerate Caesars Entertainment. Marking its first expansion into the burgeoning US gambling industry, LeoVegas expects to be able to accept its first American customers during the first half of 2022, …

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Caesars announces closure of £2.9bn William Hill takeover

Caesars Entertainment has announced the final closure of its £2.9 billion takeover of Gibraltar-registered online and retail betting operator William Hill. Under the terms of the transaction, Caesars will acquire all of William Hill’s online and offline assets, intending to sell all non-US business divisions, including the UK and international online verticals, as well as the operator’s extensive suite of …

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