Tag Archives: Betfair

Lennart Gillberg: establishing Spiffx as the alternative market place

Preparing his company for a Noridic OMX NASDAQ IPO, Spiffx Founder Lennart Gillberg explains to SBC why he is bringing the innovative new betting exchange to the market and his company’s goals for 2015.  SBC: Can you outline your corporate journey from creating an alternative betting exchange to listing on the Nasdaq Nordic OMX? Lennart : We started four years ago by having …

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WBX CEO claims exchange business model ‘no longer viable’

Malcolm Gray, CEO of World Betting Exchange (WBX), has claimed that the firm’s business model is ‘no longer viable’ after the firm shut down its operations earlier this week.  The betting exchange announced its closure on Monday, citing increased market competition and compliance costs, although it is refunding its player base and closing all of its markets. In a corporate …

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Alternative betting exchange Spiffx to launch IPO

Start-up betting exchange Spiffx is to launch its IPO on the Nordic Nasdaq OMX next month as it aims to establish itself as the main alternative exchange, used by both high value bettors and sportsbooks. Spiffx has developed a system as yet unseen in the betting industry by using tools normally found in the financial markets, providing punters with a …

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Pendleton & Betfair target riding Cheltenham 2016 Foxhunter Chase

Betfair plans to turn Britian’s most successful female Olympian Victoria Pendleton into a Cheltenham Festival jockey, as the multiple Olympic Gold medallist targets qualifying for the 2016 Foxhunter Chase. The operator has teamed Pendleton with legendary UK trainer Paul Nicholls with a view of qualifying for a Category A amateur riding licence which would allow the athlete to ride flat …

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Gerard Farrell – Global Reviews – Sports bettors expect ease of use as a bare minimum

In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …

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Balance needed between exclusive and ‘parity’ products

Ed Pownall, global PR director for Bodog Brand, believes there is mileage in being innovative, and that in-house product development can provide games with a bigger customer base. Speaking in the latest issue of Betting Business interactive, Pownall said differentiation is achievable even using ubiquitous slot games. He explained: “There has to be a balance between ‘parity products’ and ‘exclusive …

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Infographic shows history of online sports betting industry

This new infographic from RightCasino.com reveals how, in 20 years, online betting has grown into an industry worth more than $74 billion. It charts the history of online betting from humble origins in Antigua to its current level of sophistication, where crazy PR stunts, royal baby betting and celebrity endorsement are industry standard. The sports betting industry as a whole …

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Global Reviews – Key findings of sports betting industry’s digital performance in 2014

Corporate research and data specialist Global Reviews ran a number of studies into Digital Marketing Effectiveness, Digital Sales Effectiveness and Mobile Sales Effectiveness of the UK & Ireland Sports Betting industry in 2014. Global Reviews , is a proven data leader at providing Sport Betting Companies with key digital customer insights and trends. In the webinar, recorded on January 8th 2015, Gerard Farrell, …

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Betfair focuses on B2B partnerships for smaller market entry

Breon Corcoran, Chief Executive of Betfair, has outlined that the operator will look to enter smaller international markets through strategic B2B partnerships. Betfair senior management will integrate the strategy following its August 2014 B2B model switch for the Australian sports betting market. Betfair had sold its Australasia betting exchange to casino and leisure operator Crown Resorts Limited. Speaking to EGR …

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Increased player activity sees Betfair revenues surge 26%

Betfair Plc reported a 26% increase in revenues £237.6 million (H1 2014 £188 million) for its H1 2015 performance. The operator stated that its strong performance had been driven by a customer base growth, which had been supported by favourable sporting results and improved gaming cross-sell throughout Betfair’s product inventory. Improved revenue performance, saw Betfair report a strong EBITDA performance …

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