In the realm of sports sponsorship, at least, the online gambling sector is finding a more relaxed attitude to shirt sponsorship in Germany than it is in the increasingly riven UK __________________ Away from the numerous cry havocs and blasts of war echoing in our ears as the debate in the UK around gambling reaches yet another pitch it is …
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Marketing & Retention sharp bet-at-home hits H1 2017 heights
Frankfurt Xetra-listed online betting operator bet-at-home AG has detailed a strong H1 2017 financial performance (period ending 30 June) with the company reporting significant gains across its core revenue and EBITDA metrics. “In the first half of 2017, the listed online sports betting and gaming provider continued its successful development and could clearly outperform the dynamic growth of the previous …
Read More »Costly 2016 marketing outlay sees bet-at-home look forward to 2017 plans
Frankfurt-listed European sports betting operator bet-at-home AG, closes a year of high marketing activity as the company seeks to expand its services and coverage within its core markets of Austria and Germany. Presenting its full-year 2016 financial results (period ending 31 December), bet-at-home reported that it had achieved a ‘new record in gaming and betting volumes’, with the company recording …
Read More »Marketing expenses outpace revenue growth for Bet-at-home
Bet-at-home enjoyed a successful third quarter in part due to the European Championships, but it still saw its marketing expenses outpace gross gaming revenue growth for the nine months to September. The Austrian, German and Eastern European-facing operator saw gross gaming revenues for the nine-month rise nearly 15% to €100.4m. Net revenue after gaming taxes and VAT rose 13.5% to …
Read More »Expensive Euro 2016 marketing outlay sees bet-at-home post 42% decline in H1 2016 earnings
Increased marketing costs attached to Euro 2016 have seen Frankfurt-listed European sports betting operator bet-at-home AG post a 42% decline in corporate earnings to €9.6 million (H1 2015: €16.5 million) for its H1 2016 results (period ending 30 June). Detailing period expenditure, bet-at-home governance specified that the company had spent €26.6 million (H1 2015: €15 million) on advertising its brand …
Read More »bet-at-home renews legacy betting partnership with Schalke 04
Frankfurt-listed online betting operator bet-at-home AG has confirmed that it has renewed its betting partnership with Rhineland Bundesliga football club Schalke 04 for a further two seasons (contract expires end of Bundesliga 2017/18). The German focused betting operator did not disclose any financial details regarding the partnership. However bet-at-home marketing were pleased to renew its longest standing betting partnership with …
Read More »Betclic Everest reduces majority stake in bet-at-home by 10%
Issuing a short corporate statement Betclic Everest Group has confirmed that it will reduce its majority shareholding in Frankfurt-listed European betting operator bet-at-home AG by approximately 10%. The Malta based online betting operator which owns circa 67% of bet-at-home equity, will look to place 350,000 of its share capital for sale. Updating stakeholders’ and the market, Betclic governance issued the …
Read More »bet-at-home high visibility strategy targets + €130 million in revenues for 2016
Issuing a Q1 2016 (period ending 31 March) market update, Frankfurt Xetra-listed European sports betting operator bet-at-home AG recorded group revenues of €30 million up 6.4% on corresponding 2015’s €28.4 million. Despite reporting an improved revenue performance for its 2016 opening, bet-at-home would declare an EBIT of €7.3 million (Q1 2015: €9.6 million). The operator detailed that period marketing costs …
Read More »Sporting Index bolsters ESSA membership numbers
Sporting Index has joined ESSA, the regulated betting industry’s integrity body. By joining with Sporting Index, ESSA has added sports spread betting to its existing coverage of traditional fixed odds and pool betting markets. ESSA now has 19 members, and represents many of the major regulated international sports betting operators: the ABB, Betclic, Bet-at-Home, Betsson, Bet365, BetVictor, Betway, bwinparty, Digibet, …
Read More »Champions League Tips: Expect PSG to dump Man City out
Victory on the Road: Manchester City vs Paris Saint Germain Although Man City finished first in Group D, tipster Vermelho believes that PSG has the better team. Since City managed an unexpected draw in Paris, our tipster (who has a 12.31% yield in the league) is expecting PSG to make up for it. Bet365 agrees with the tipster, giving PSG the …
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