Spreadex’s Andy MacKenzie analyses how teams performed compared to their pre-season odds, and finds that it has been a miserable season on Merseyside. The Premier League may be done and dusted for another year – but how does the final table look when it comes to teams’ performances based on their pre-season betting odds? We all know that Chelsea ended …
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Phil Neville: you want transparency in football
Former Everton, Manchester United and England footballer, and now BBC pundit, Phil Neville has become an ambassador for football prediction platform Predikta. Here he discusses why he signed up and his take on the FA’s betting ban. SBC: Being a professional footballer, there must have been lots of travelling. How did you and your team mates kill time? PN: You’re …
Read More »ICE joins forces with SBC to run at show sports betting tours
ICE Totally Gaming, the world’s biggest b2b gaming exhibition which runs across the 3rd, 4th and 5th February at London’s ExCeL Centre, has teamed up with Sports Betting Community (SBC) to provide two Sports Betting Tours of the exhibition floor. The tours, which are part of Betmarkets, one of the eight ICE Conferences being held alongside the exhibition, will give …
Read More »Titan Bet’s Russ Yershon: Time for post-World Cup retention strategies
Russ Yershon, UK sports manager for Titan Bet, believes that we have entered the most important time for bookmakers – the ‘retention window’ for the new customers attracted by the World Cup. “Brazil 2014 is over and with it the reason customers were flocking to your website. So what now? It’s just not good enough to say: “Thank you, and …
Read More »Focus on stadium naming rights – part 2 – The Volatile Debate
Manchester United have often vowed that Old Trafford will never be renamed despite reportedly being offered in the region £500m for the privelege. In 2013 a deal was arranged with Aon for the club’s training ground to be renamed Aon training complex. United will earn around £15m per year during the eight year deal but Ed Woodward was quick to …
Read More »Focus on stadium naming rights – part 1 – The Origins
In the Premier League season of 2014/15 there will be six clubs with a commercially named stadium. This is more than ever before. Throughout the lower leagues this figure escalates to twenty-one clubs in total in England’s top five leagues. This is including those with stadiums which are known by two names, one traditional, one commercial (often temporary deals) such …
Read More »Does pay equal performance?
Thirteen European football clubs are amongst the world’s top 50 sports teams when it comes to multi-million euro salaries, the Global Sports Salaries Survey 2014 reveals. While massive pay-packets entice the globe’s best players and performers, punters love a dreamer and rule breaker. But could the answer to finally cracking stubborn footy accumulators and bets lie in the amount a …
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