The FIFA 2022 World Cup is now just a few days away, and Entain projects that the tournament will be a resounding success for sportsbooks. A ‘record number of actives, bets, stakes and first-time-deposits’ is expected by the Ladbrokes and Coral operator, as its brands prepare for the event with new products and promotions. This includes Ladbrokes’ Half Time Quiz …
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As the World Cup in Qatar edges ever closer, sportsbook marketing teams continue to search for the formula that will deliver impressive levels of player acquisition and retention, and a return on their substantial investments in promotional campaigns. Traditional tactics such as bonuses, free bets and newspaper advertising still have a role, but as Josh Jolliffe, Sales Director – Media …
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Evaluating its content creation and bettor engagement capabilities, bet365 has detailed ongoing development of its ‘ultra-modern’ news website and product team. In an enhancement of its news production, the online betting company has initiated a recruitment strategy, making James Clark the first of what will apparently be a long-list of hires for its content team. Clark has assumed the role …
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Ahead of the 2022 FIFA World Cup, betting companies are placing a large focus upon the ‘home betting experience’ – and one way to do this is through enhanced data offerings. According to Andy Wright, CEO of Sporting Group, the launch of the new Betting Innovation Centre will enable operators to offer more in-depth player stats markets. Discussing Sporting Solutions’ …
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A packed sporting schedule awaits operators in the second half of 2022, as the domestic football season is intercut with the FIFA World Cup in Qatar. As more betting firms add betbuilders into their product arsenal, Leigh Herdman, CEO of Betting on Sports Europe sponsor Algosport, highlighted the increasing importance of differentiating this offering. SBC – What makes Betting on …
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Sports prediction games developer Network Gaming has received funding of £1.25 million from a raft of investors, including some major names in the betting and igaming industry. Participants in the funding round include Betfair Co-Founder Andrew Black, Colossus Bets CEO David O’Reilly and TX Odds CEO Einar Knobel. Additional investors include Sandford Loudon, a partner at financial consultancy firm Oakside …
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In a bid to bolster its sports marketing offering, Stats Perform has entered into an agreement with Teads Studio, which will see the duo integrate their respective solutions. In particular, Stats Performa will combine its sports data API with Teads Studio’s Dynamic Creative Optimisation (DCO) tool, to offer marketers the option to leverage key sports moments with tailored, data-driven messaging. …
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Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America. The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …
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2022 is set to build on the sporting successes of the previous year, with a packed schedule including ongoing domestic leagues and international tournaments such as the Six Nations and most significantly the FIFA World Cup in Qatar. Speaking to SBC shortly after the firm secured a supply agreement with bet365, Incentive Games CEO John Gordon shared his views on …
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