SBC News Voice of the Sports Betting Industry
Australian social betting platform Dabble has partnered with Primer – the world’s first automation platform for payments.
The firm is expanding its current payment options to allow customers – who are increasingly casual sports betting enthusiasts – to pay with preferred payment methods such as Google and Apple Pay.
Dabble is now aiming to ‘transform’ its online experience, as well as bolster fraud protection measures after recently striking an AU$33M deal with Tabcorp for a 20% equity interest.
Tom Rundle, Dabble CEO, said: “Our partnership with Primer comes at a pivotal moment for us as we meet the demands of our rapidly growing digital native customer base.
“Seamless, safe payments are an integral part of a great social betting experience, and this partnership will support our goal to transform the future of wagering – both within Australia and beyond.
“With the impending Spring Racing Carnival ahead, we are confident that the payments and checkout experience will remain smooth and accessible even during peak periods.”
The partnership follows the Australian government’s recent announcement to regulate credit card use on sports betting sites in the country, which has prompted a shift to alternative payment methods.
“We are very excited to partner with Dabble to support them with a better payments experience for their users,” added Sameer Talwar, Head of ANZ at Primer.
“As part of our ANZ expansion, we’re seeing the demand increase for a unified approach to payment methods, fraud and commerce services, therefore access to an ecosystem of providers will be key to accelerating their growth.”
