SBC News 500.com growth not matching the market

500.com growth not matching the market

500china500.com Ltd, the NYSE-listed online sports-lottery operator in China, has reported a 44% drop in operating profit and warning that ticket purchases may decline further this quarter.

Founder, Chairman and Chief Executive Officer Man San Law commented: “We finished the year on a strong note with net revenues increasing 52.1% year-over-year. Total purchase amount during the quarter increased 63.7% from the same period last year to US$283.3 million as non-GAAP net income grew significantly, increasing 98.5% to US$8.3 million. We continue to invest in the marketing of our mobile app as purchases made through mobile channels rapidly approaches half of all purchases. We expect to see this trend continue as we roll out new functions and games to enhance the overall user experience.”

While active users increased 10% to almost 1 million last quarter, the figure compared with a 19 percent increase in China’s lottery ticket sales in December.

Nick Ning, an analyst at 86Research Ltd. based in Shanghai, told Bloomberg: “500.com’s sales are not growing as fast as the market. Its first-quarter guidance is also weak. It has lost market share to competitors like Alibaba’s lottery site, while NetEase is getting more aggressive.”

 

Check Also

SBC News Flutter opens $1bn debt note offering

Flutter opens $1bn debt note offering

Flutter Entertainment Plc has notified markets that it has launched an offering of senior debt …

SBC News Beijing Half Marathon winner He Jie sparks allegations of match-fixing

Beijing Half Marathon winner He Jie sparks allegations of match-fixing

China’s sports integrity standards have been put under question after a suspicious finale at the …

“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.

Covering All Bases: Andrew Garven Discusses Covers’ Expansion Amidst Industry Shifts

“Competition for new player acquisition is greater than ever before and the challenge is for …