The Jockey Club delivers ‘wider range of products than ever before’ with Cube

Cube Partnership has become the official global ecommerce and retail partner of The Jockey Club.

The announcement is made as part of the unveiling of a new ecommerce store, incorporating a number of merchandise collections for The Jockey Club and its major festivals in 2023.

Olaf Gueldner, The Jockey Club’s Chief Marketing Officer, stated: “We’re excited to be partnering with Cube to deliver not only a wider range of products than we’ve ever offered before but also a great shopping experience, both online and at our racecourses.

“This is a really important part of our commitment to further engaging new and existing racing fans and gives everyone the opportunity to show their passion for the sport. As every penny of profit The Jockey Club makes is reinvested, supporters are also playing their part in helping to create a thriving racing industry for years to come.”

In its role, Cube has designed, sourced, and will deliver retail licensed products for the horse racing organisation at its racecourses via a just-launched dedicated online store, which range of merchandise products for The Jockey Club and its major festivals and events.

“We are delighted to be partnering with The Jockey Club to deliver a new merchandise programme for Britain’s third biggest spectator sport,” added Andy Bough, Cube’s Commercial Director.

The official range of products and merchandise will have a ‘strong commitment’ to sustainability, with a focus on limiting single use plastics, responsibly managing waste materials, and reducing carbon emissions.

“The Jockey Club’s festivals are amongst the most iconic and historic sporting events in the world, and we are thrilled to be working with such a great team to launch and build a completely reimagined and digitally connected merchandise programme,” Bough continued. 

“Our new official merchandise collections, bespoke e-commerce store, and festival retail solutions will provide an elevated experience for racegoers and fans around the world.”

Cube has outlined that its first on-event retail programme will launch at The Cheltenham Festival next week.

In January this year, The Jockey Club named Stewart Mitchell as the latest member of its senior management team, joining as Managing Director of Group Property.

His new remit now revolves around management of the Jockey Club’s real estate across 15 racecourses, including Cheltenham, Epsom, and Grand National host venue Aintree, as well as The National Stud.