UKash Sponsor Second Day of Cheltenham

Global online cash payments provider, Ukash have joined forces with the Home of Jump Racing, Cheltenham Racecourse to sponsor during the second day of The Open. Ukash has lent its name to the new £20,000 Listed Ukash Mares Bumper that concludes the racecard on Saturday 16^th November.

This exciting inaugural sponsorship is a new venture for Ukash, who will be supporting horseracing for the first time. Its objective is to reach new customers and engage with existing ones and with a sport so closely associated with betting and heavily supported by gaming brands such as Paddy Power, Ladbrokes and Stan James; the value of this partnership is clear.

With the launch of this new race, it is evident that Cheltenham Racecourse is committed to providing races for the broodmares of the future. To demonstrate the talent of jump racing mares, rather than the traditional geldings is an important aspect in broadening support for the sport in the future, something that the racing industry hopes will thrive with continued funding from sponsors such as Ukash.

“We are very grateful for the support we have received from Ukash,” Peter McNeile, Head of Sponsorship at Cheltenham Racecourse said. “Horse racing is a fantastic sport and it’s great to have a new sponsor onboard, helping to improve the reach and competiveness of the sport.”

Miranda McLean, Marketing Director at Ukash added: “As well as helping to support a traditional UK sport, we feel that horseracing offers us an excellent opportunity to build awareness of Ukash among race spectators where there is a real synergy between our product offering which allows consumers to place a bet online using cash, safely and securely.”

Established in 2001, Ukash has grown to more than 465,000 physical points of purchase, including 50,000 in the UK, and is available in more than 57 countries around the world. Ukash has been expanding its presence with a myriad of partnerships with gambling merchants across Europe and emerging markets such as Latin America, putting consumers in control of their spending without needing a credit or debit account.