Kindred Group - Nils Andén, Tom Banks

Kindred: More to be done against consistent harmful revenue trends

Kindred Group has detailed a ‘consistent trend’ regarding the proportion of its revenue from harmful gambling, although the figure has crept up slightly between the second and third quarters of the year.

The Swedish gambling group – active in multiple markets via its Unibet sportsbook and 32Red igaming brands – set itself a target in early 2021 of achieving 0% revenue from harmful gambling by 2023.

Since it began working towards this ‘Net Zero’ goal two years ago, the company has issued quarterly updates on its gambling revenue. The latest report detailed a small uptick in income from harmful gambling, up from 3.1% in Q2 2023 to 3.3% in Q3.

This still marks a decline against Q4 2022, however, when the figure stood at 3.5%, and a sharp fall from a high of 3.8% back in the third quarter of last year. The group has also detailed progress on the impact of interventions on player behaviour.

According to Kindred’s latest data, its interventions with customers experiencing gambling harm have resulted in a record-high improvement effect of 86.7%, up from 86.4% in Q2, 83% in Q1 and 82.1% in Q4 2022. 

Kindred has attributed the ‘consistent trend’ regarding revenue from harmful gambling and the ‘positive trend’ of player intervention effects on the integration of safer gambling tools and features into its platforms.

The group’s statement explained: “In the past quarter, automated interventions have been rolled out continuously and enhanced features in the safer gambling toolkit have been implemented to provide a more comprehensive responsible gambling journey across Kindred’s brands. 

“The data for 2023 indicates that while the trend is consistent, more needs to be done. While Kindred continues to work actively to achieve a safer gambling experience for all customers, it also recognises that further steps need to be taken to establish a long-term sustainable industry across all markets.”

Kindred is due to announce its full third quarter trading results this week (Thursday 26 October), having recorded Q2 revenue growth of 29% to €307m (€228m) and H1 growth of 18% to €613m (€485m) in its last update in July.

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