North America

US debate and discussion has expanded with regards to developing a ‘federal sports betting framework’, following Democratic Party Senate Leader Chuck Schumer’s proposal of an initial mandate. One of the highest ranking Democrats, Schumer leads party policy development as leader of the ‘Senate Democrat Committee’. On Wednesday, Schumer unveiled to ESPN a memo which proposed initial provisions for the development …

Betting on Sports America has signed up one of the US industry’s leading events experts to help shape the conference and agenda. Gambling industry veteran Sue Schneider has agreed to head up the Advisory Board for SBC’s new Betting on Sports America conference, which is being held 23-25 April 2019 in New York. SBC Events already organises sports betting industry …

US racetrack operator Churchill Downs has confirmed the passing of long-term serving VP of Racing Communications John Asher who died on Monday of an apparent heart attack whilst on vacation in Florida with his family. Asher had served as Churchill Downs racing communications lead since 1999, becoming one of the most recognisable figureheads of the Kentucky-based racing operator. Issuing a …

Powered by its OpenBet product suite, Scientific Games has united with Caesars Entertainment to launch sports betting in Mississippi. Caesars’ Horseshoe Tunica Hotel & Casino processed its inaugural bet on August 14, ushering in a new era of sports betting for the state. Harrah’s Gulf Coast Hotel & Casino in Biloxi, Mississippi also started offering sports betting on 20 August, …

Online casino brand Pala Interactive, has partnered with Betgenius as it looks to strengthen customer acquisitions in the freshly regulated New Jersey iGaming market. The deal will see Pala Interactive benefit from Betgenius’ seasoned expertise in delivering personalised digital campaigns in the online gaming space, as well as its performance-focused approach to programmatic media buying. Jeremy Clemons, Chief Marketing Officer …

“Back to basics” online casino 21.com has announced a fresh affiliate partnership with Income Access, which is to see the Quebec headquartered firm managed a newly launched affiliate programme with its in-house dedicated software. The programme is to be powered by the affiliate platform of the Paysafe marketing technology and services provider, which is to also support player acquisition for …

GIVEMESPORT owners Breaking Data Corp has revealed plans to make a strategic manoeuvre into the betting and gaming world, via the strategic acquisition of Oryx Gaming for €7.5m. Renaming the firm Bragg Gaming Group upon completion, ex-NetPlay TV Chief Financial Officer Akshay Kumar is set to be brought in to occupy a similar role, as Breaking Data plans to leverage …

Through the pair’s recently announced US sports betting venture, GVC Holdings PLC and MGM Resorts International have expanded New Jersey’s mobile sports betting opportunities, with the launch of playMGM. The playMGM NJ Sports betting app provides markets on a full range of US and selected international sports with customers able to sign-up, deposit and withdraw money directly from their mobile …

London-listed racing and wagering systems supplier Sportech Plc continues its group North American strategic alignment as the company reports a flat interim performance for H1 2018 trading (period ending 30 June). Year-to-date, Sportech records group revenues of £31.6 million, matching its corresponding H1 2017 performance, with period profits of £23million (H1 2017: £22.8 million). However, undertaking a number of corporate …

MansionBet has announced the latest entry into its sponsorship portfolio, as the operator throws its support behind the KSI versus Logan Paul boxing match. Stating that it’s “pleased to continue supporting the lighter side of sports with this unique sponsorship,” it sees the firm build upon its deal with impressionist Darren Farley, which sees a variety of exclusive video content …