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With HBO’s Game of Thrones now into its sixth series and having sped past author’s George RR Martin’s original books, it’s anyone’s guess who will end up seated on the Iron Throne.  With the mammoth cult following of the show and book series leading to plenty of theories and predictions in its online fandom, bookmaker William Hill is allowing enthusiasts …

In time for Euro 2016 (10 June – 10 July) Betradar has announced the launch of its ‘Euro Cup’ virtual sports product, ready for operators to add to their market inventories. Condensed into 70-minute cycles, Euro Cup enables bettors to back their favourite teams or test their analysis across a whole range of markets specific to this summer’s competition. Betrader’s …

Paddy Power Betfair Australian online betting subsidiary Sportsbet (Sportsbet.com.au) has confirmed that it has renewed its biggest sponsorship partnership with the National Rugby League (NRL). Confirming the renewal, Sportsbet declared that it had extended its sponsorship until 2020 at a value of more than AUS $60 million (£30 million). Australian marketing news sources revealed that the operator had beaten an …

Stockholm-listed European sports betting operator Unibet, has ended its six-month search for a new European creative lead, announcing London agency Karmarama as winners of its account. In December 2015, Unibet marketing had called for a creative pitch asking agencies to handle the brief for its new European-wide advertising campaign. At the time Unibet’s agency Albion had chosen not to re-pitch …

Industry independent watchdog, The Senet Group has announced the appointment of Stephen Thornton and Richard Flint to its board. Former NHS executive Stephen Thornton will advise the industry body as an Independent Director. Thornton has over thirty years’ management experience working with political parties, charities and regulatory/policy organisations. Commenting on the appointment Wanda Goldwag, Chair of Senet Group, said: “It …

In the build up to this summer’s UEFA EURO 2016 championships, BetVictor has announced the launch of its multi-content UK campaign promoting its ‘Million Pound Goal’ competition. The operator has guaranteed it will give away a total of £1,000,000 to the customer who correctly predicts, or is closest to correctly predicting, the minute and scorer of the opening goal in the …

Updating the market ahead of its annual general meeting (AGM), betting technology provider Sportech Plc has stated that 2016 trading is in-line with management expectations as the company has undertaken a number of operational improvements which have gained new customer wins. Sportech governance was pleased to detail that the UK Court of Appeal had ruled unanimously in favour of its …

Daniel Graetzer Executive Director of Mediatech Solutions speaks to SBC on the realities of creating industry platform services and provisions for effective international expansion.  Focusing on delivering a tailored product for each individual  market, Mediatech Solutions has won a number of new international  clients. Graetzer who heads up strategy for the platform provider details what core factors stakeholders must asses when delivering gambling services to new and developing markets.    __________________________________  SBC: …

Leading sports betting player portal bettingexpert.com  has signed former England, Tottenham Hotspur and Sheffield Wednesday star Chris Waddle as a brand ambassador and in-play tipster, to launch and promote its revolutionary bettingexpert LIVE app. bettingexpert’s LIVE app helps punters discover the best in-play tips before easily placing bets through an integration with leading bookmaker bet365. Waddle will be delivering tips via his own …

US business news sources have reported that embattled Caesars Entertainment Corp (CEC) are considering the potential sale of its ‘Caesars Interactive Entertainment’ (CIE) division. Investment bank Raine Group LLC have been appointed to lead the bid processes, with CEC governance targeting a reported $4 billion for its asset. Led by former Party Gaming PLC CEO Mitch Garber, CIE has become …