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In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today’s entry from Endre Nesset, Director of Sports at Gaming Innovation Group, delves into the history of numerous World Cup’s of yesteryear, …

Chris Taylor, Head of Football at Metric Gaming, looks at the challenges sportsbook traders face during major tournaments, such as the World Cup. The World Cup has delivered a run of surprise results to date; Argentina, Spain, Portugal and reigning champions Germany have all been eliminated. And perhaps the biggest shock of all – England beat Colombia in a 4-3 …

Online gaming firm BetVictor has announced the launch of its in-house developed real-time automated marketing platform (RAMP), designed to enhance the relationship between themselves and their customer base. According to fresh research by Bluecore, approximately 40 per cent of customers who receive communications showcasing relevant products are more likely to read them, with the tool aiming to foster a closer …

The UK Gambling Commission (UKGC) has emphasised that if lessons aren’t learnt from the way Ladbrokes handled the Tango Sky rule 4 case, then it will be forced to intervene and exercise its regulatory powers. Issuing a corporate statement, the UKGC outlined that Ladbrokes had been misleading around the case of Black Dave, which occurred in January 2015. When placing …

Ringier Sportal SRL has struck a deal with Intact Media Group to purchase its leading Romanian sports magazine Gazeta Sporturilor, including the publication’s print edition and website GSP.ro. Ringier Sportal SRL, a joint venture between Ringier Romania SRL and Bulgaria’s Sportal Media Group, believes the transaction will turn Ringier Romania into the country’s digital media leader. It is expected to …

BetOnChart has set about standing beside the “big guys” as the blockchain-based platform provider prepares to launch its unique twist on in-play sports betting. Designed to provide a gamified betting experience for its players, BetOnChart has utilised AI advancements to recreate a football match in the form of a chart. We caught up with the company’s founder Pavel Bykov to …

Betway has agreed a landmark two-year deal to become the official shirt sponsor of Spanish La Liga side Deportivo Alavés. The deal which was facilitated at SBC’s Sponsorship Forum at Betting on Football, comes as Alavés prepares for its third successive season in La Liga having finished 14th last campaign, reaching the quarter finals of the Copa del Rey. Alavés …

Payment services provider EML Payments has entered into a multi-year agreement with GVC Holdings. The deal is for the provision of branded reloadable cards for GVC’s online gaming brands. The FTSE250 gambling group’s customers can use the cards to immediately access their winnings and remit funds back into their gaming account. GVC operates in more than 20 regulated jurisdictions and …

Kambi has completed a deal with Swedish horse racing operator AB Trav och Galopp (ATG) for the provision of its multi-channel Sportsbook and services. The agreement follows a competitive tender process, with Kambi’s strong track record in regulated markets, cutting-edge technology and powerful operator empowerment capabilities helping secure its selection. The multi-year deal comes as Sweden prepares to adopt a new regulatory …

Betting analytics software company Bettorlogic has announced a new content deal with UK operator FansBet. The deal will see Bettorlogic integrate its Daily Bet product onto the FansBet platform, allowing players in the FansBet community to initially receive perspective odds through tailored marketing campaigns and blog content. Further down the line, they will also gain access to the best bets …