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Martin De Knijff – Metric Gaming – Being SuperLive

The online sports betting industry has seen a rising concern with regards to product innovation offered by sports betting providers. With these concerns in mind, Team SBC spoke to Metric Gaming CEO Martin De Knijiff about the recently launched Metric Gaming SuperLive sports betting platform. SuperLive allows customers to wager on in-game events as they unfold in real time. Offering …

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BetcoinTech: Bitcoin is perfect for online gambling

Eilon Arad of BetcoinTech, one of the sponsors of the SBC Asia/Asia Gaming Brief Monsoon Meetup in Manilla on 4 September, explains what bitcoin can do for gambling operators. Why should operators consider adding bitcoin? Bitcoin is the perfect solution for the online gambling industry. Bitcoin is the biggest and most popular cryptocurrency which is best described as an encrypted …

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James Taylor – Yieldify – Thinking in Real Time

James Taylor, International Business Development Manager for Yieldify, one of Britain’s fastest growing digital marketing start-ups, tells SBC that with growing marketing and retention costs, igaming operators can no longer disregard real time data and marketing actions. Yieldify  is a multi-channel analytics and remarketing platform that helps e-businesses drive incremental revenue from their website. Their technology works by tracking user …

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Betting big on women’s sport: Rugby World Cup in focus

Team SBC’s David Kelly discusses how the meteoric rise of Ireland’s rugby team can help fuel and inspire a generation of future sportswomen, with bookmakers and TV companies finally waking from the slumber. Philip Doyle’s charges have set the standard, winning their first ever Grand Slam last year and achieving a record fourth place finish at the Rugby World Cup …

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5 conclusions from Ladbrokes’ performance woes

SBC News 5 conclusions from Ladbrokes' performance woes

bettingexpert.com Racing editor Stephen Harris digests the latest Ladbrokes woes and identifies five implications for the industry. The headlines in the press said it all last week as the beleaguered bookmaker suffered yet another dire set of results, particularly when compared with William Hill, Paddy Power and Bet365. But what do these shocking figures mean for the industry as a …

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UK Law: Operators need power to terminate affiliate rights

SBC News UK Law: Operators need power to terminate affiliate rights

In a series of articles, David Clifton, director at licensing and gambling consultancy Clifton Davies, takes a look at the changes to the UK’s gambling licensing laws which are due to be in place by October. How will the forthcoming changes affect affiliates? Will they have to remove any adverts from non-UK licensed operators? What about editorial-led content about non-UK …

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UK Law: Is the GBGA too late with its point of consumption legal challenge?

SBC News UK Law: Is the GBGA too late with its point of consumption legal challenge?

In a series of articles, David Clifton, director at licensing and gambling consultancy Clifton Davies, takes a look at the changes to the UK’s gambling licensing laws which are due to be in place by October. The big question is whether the GBGA is too late with its point of consumption legal challenge. Through its solicitors, in letters before action …

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