Session Overview Michelle Livingstone Betfred CRM Manager presents the EIG Berlin audience with an overview of Betfred’s unique Customer retention and communication strategies. Livingstone sheds insight on handling customers between traditional and mobile verticals, what key data and player trends Betfred are looking to evaluate and expose. Livingstone further talks about changing strategies and values when assessing customer journey Session …
Read More »Comment
EIG Berlin Notes – Reputational Matters
EIG Berlin Session Overview Panel session which investigates the current reputation issues effecting igaming and sports betting operations. The Panel sheds insight on corporate affairs concerning reputation and the igaming industry’s relationship with governance authorities and bodies. Panel discusses what actions can be undertaken to improve sector reputation and image as markets look to legalise and legislate online gambling. Can …
Read More »EIG Berlin Notes – User & Product Experience
Session Overview Day 1 panel session focusing on product and user features within igaming’s complicated delivery/technical framework. Panel sheds insight on cross-selling strategies, product integration and delivery within igaming frameworks. The panel further discusses the implementation and player engagement of home grown igaming products versus network produced games. EIG Berlin Session Speakers – Ciara Nicliam Rank Interactive & Richard Ridge …
Read More »EIG Berlin Notes – Venture Financing for iGaming
Session – EIG Berlin – Venture Capital Expert Panel Session Overview – Day 1 Expert Panel on venture financing for technology and new business sheds insight on the complexities of raising capital for igaming enterprises. Panel discuss investment criteria’s that need to be matched by igaming businesses looking for funding, and how to make your enterprise or business proposition attractive …
Read More »Bet Advisor – Tipster Form & Highlights
Stefano Saccani, of SBC News Tipster Partner Bet Advisor, takes a look at some of the highlights from the Bet Advisor Tipsters this week: Tipster of the Week: Jason Mills It was quite easy to decide a tipster of the week this week. Jason is an expert on the English Premier League, and this week he provided 6 picks after …
Read More »MECN Report – Online gambling operators’ mobile businesses currently average 29% of total revenue
For more than three years now the online gambling industry has declared the mobile channel its key growth driver. However, although the mobile business is becoming more and more important, operators do not (yet) have consistent reporting standards (KPIs) regarding their mobile revenues. In its newest Online Gambling Quarterly report (Q3 2014) MECN’s researchers therefore try to crack this tough …
Read More »Sam Cooke – A New Deal: The £4bn Premier League
In six months time the greatest, and most lucrative, TV rights battle will begin as various parties vie for the right to broadcast matches from the golden goose that is the Premier League. The current deal runs until the 2015-16 season, and when the auctions begin early next year firms will bid for various packages featuring three year contracts. These …
Read More »Criminals spend more time avoiding detection by bookmakers than fixing matches
Declan Hill, a journalist and academic who specialises on the topic of match fixing, has warned the gambling industry that it is playing a cat and mouse game while trying to detect match-fixing activity, and the mouse has the edge. Speaking to this month’s Betting Business magazine ahead of his appearance at the Malta iGaming Seminar in November, Hill said …
Read More »Indian football needs a ‘Soccer Sachin’
SBC News’ Sam Cooke revisits the Indian Super League after its glitzy opening weekend and notices the absence of local footballing stars. So it begins… The much anticipated Indian Super League (ISL) kicked off its debut season on Sunday at the Salt Lake Stadium in West Bengal. Atletico De Kolkata, a team subtly affiliated with Atletico Madrid, were the victors …
Read More »Gambling with Health – ‘Booze, Bets and BMI’ Survey
A survey of 2,000 gamblers has found that British casino game players as a group are no less healthy than the rest of the population, with an average Body Mass index (BMI) of 27; the same as the UK national average. However, the survey found that average BMIs, health and lifestyle choices such as smoking, exercise and drinking varied dramatically …
Read More »