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In the competitive and fast-paced world of sports betting and casino gaming, design transcends mere aesthetics—it becomes the backbone of the player experience. The platform’s layout, graphics, functionality and overall construction are crucial to creating a positive first impression for the player, which is a key factor in driving conversion and maintaining loyalty. Companies like iGATE, an online casino and betting …

As we head into the business end of the year, I reflect that 2024 has proven there are now a limited number of new market opportunities globally. This is not something I would have said in previous years, but fact is, this year has brought a vast sophistication drive across the sector to identify markets with online growth potential. Some …

Max Potomkin, CEO at RISK, chats to SBC News about the company’s range of solutions for the sports betting and online casino markets. Potomkin highlights the power that AI-driven solutions can have on creating personlised experiences and intervening with signs of problem gambling. SBC: Please can you introduce RISK to our readers. Who are you and what problems do you help your …

Jake Pollard reports on DAZN’s surprise deals with FIFA, as the global sports OTT platform struggles to win over Ligue 1 viewers,  impacting betting markets Global sports streaming service DAZN continues to splash the cash, with the latest high-profile deal a reported €1bn agreement with FIFA to broadcast the expanded Club World Cup (CWC) globally in 2025. Eyebrows were raised …

Oksana Izmailova, Chief Human Resources Officer of the international igaming holding PIN-UP Global, reflects on a remarkable year of trading in 2024. She talks about how HR helped the business to scale by 58%, the main challenges faced by the team and why the holding received the title of “Best Employer of the Year”.  The year 2024 is almost at …

Italy has officially launched a new licensing regime for online gambling concessions, completing phase-1 of the government’s reorganisation of the gambling sector in 2024. The final approval of Italy’s new licensing regime was documented via the EU’s Official Journal, authorising the Italian government’s procedure to award new nine-year licences for online gambling concessions. Submitted to the European Commission (EC) in …

Tor Skeie, CEO at OddsMatrix, shares insights with SBC News revealing how to adopt a winning strategy for the regulated Brazil market when it opens on January 1. In the third part of an ongoing series, Skeie addresses the types of features that resonate with Brazilian players most in their betting and gaming experiences. Part 3: Features As Brazil moves ever close …

Mares Shamzhy, CEO and Partner at LalaStars, provides insights into how the affiliate program leverages innovation to enhance player engagement, foster loyalty, and drive efficiency. Focusing on developments over the past few months, he highlights four key features that have delivered measurable benefits to players, operators, and affiliate partners. 1. Time-Sensitive Welcome Bonus: Solving the Hesitation Problem The Challenge: In …

SBC will light up Rio de Janeiro with the highly anticipated INFINITY Rio party, happening on February 27th at the 2025 edition of SBC Summit Rio.  With Grammy award-winning producer Afrojack at the helm and Brazilian house duo Dubdogz bringing their signature energy, this electrifying event promises an unforgettable night of music and excitement for the event attendees. “INFINITY was …

As the sports betting landscape becomes increasingly competitive, operators need comprehensive, cutting-edge products across their entire sportsbook offering to keep players engaged and coming back.  Enter Kambi’s new Odds Feed+ product, a dynamic solution designed to help operators gain an edge in a crowded market. Known for its market-leading sportsbook solutions such as its Turnkey Sportsbook and award-winning Bet Builder, …