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Risk management company, PIMS-SCA, has launched its latest campaign with Empire Casino. The Empire Casino, Leicester Square, will be using the PIMS-SCA PrizePad Vault Game as part of a wider campaign to encourage customers to sign up for the new Empire Casino loyalty card.  The loyalty card allows members entry to exclusive promotional events plus offers on in-house food and drink. …

Setting its alarm for 6.30 am and on a breakfast of coffee and Egg McMuffins (apparently the breakfast of F1 champions), Team SBC set-off from to Lotus F1 headquarters in Oxfordshire for a special iGaming and F1 training day by online payment and transaction providers NETELLER, sponsors of Lotus Formula 1 for the upcoming F1 Season. Arriving at Charlbury station, …

As part of SBC’s build up to ICE2014, we caught up with Raf Keustermans CEO of Social Gambling studio – Plumbee to discuss mobile game development, design and impacts. Raf will be speaking at ICE2014 at the Mobile Gaming Conference on 4th February and the Game Design & Development Conference on 5th February at the ExCel Centre: – SBC: Hi …

iGaming operator Betfair published Q3 2013 performance reports, figures saw Betfair report increased earnings despite a decline on revenue. The London stock exchanged listed operator reported that company revenues had dropped by 6% o £188m (€227m/$308m) for the six month period leading to October 2013. Decline in gaming revenues was attributed to Betfair withdrawing operations and marketing from Greece and Germany …

As part of SBC’s build up to ICE 2014 and the ICE Conferences, we caught up with Bally’s Bill Wadleigh Director of Interactive to discuss game design, development and user interaction. Bill Wadleigh will be speaking at the new Game Design & Development Conference at ICE 2014 on ‘Designing a Winning Game’ _______________________________   SBC: Hi Bill, pleasure meeting you. …

Leading sports book technology provider, Offside Gaming has today announced that it has signed an agreement with Parlay Games to provide a new bingo network for the LATAM market. This exclusive new deal between Offsidegaming and Parlay Games will see a unique standalone bingo network created and customised for the Latin American market; this is another step towards Offsidegaming increasing its …

Looking ahead to ICE 2014, SBC looks to put the leading topics at the front of this years ICE 2014 conference. The SBC Team caught up with Tatem Games CEO Igor Karev to discuss social games monetization. Igor will be discussing  strategies for social gaming and how to detect and understand player behavior with regard to social games and gambling. …

Gaming operator  Paddy Power announced that it expected full year operating profit to be about €11 million lower than its forecast  target set three months ago, the lowered profit revenues were caused due to nfavourable soccer and horse racing results. Paddy Power who had commenced 2013 with an operating profit increase of 12 per cent to €75.4 million in the …

Ladbrokes Chairman – Peter Erskine spent £50,000 of his own personal money, in a bid to calm company and market fears of another Ladbrokes Profit warning. Ladbrokes have so far announced four profit warnings, stating the company will not hit yearly financial targets. According to UK newspaper The Daily Telegraph, rumors of a fifth  profit warning began to circulate after …

Gaming operator William Hill has began their search to replace existing CEO Ralph Topping 62. Mr Toppng has declared his intention of staying with the operator until the end of 2015. Ralph Topping has served as an employee of William Hill for more than forty years, joining the company in 1973.Topping was appointed internally as the CEO of William Hill Global …