SBC Events

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

Freelance sports trader Alan Thompson has proved himself ahead of the World Cup by winning the Onside Analysis World Cup Quiz, run in conjunction with SBC News. Thompson answered all the questions correctly and won a World Cup Trading Pack developed by Onside Analysis, the specialist in football performance and data analysis. Thompson said: “The pack is excellent, a quality …

Ian Wright Managing Director of Rufus Retail Anthropolgy, is a designer with 30 years experience in creating retail commerce stores. Wright has helped redesign many retail bookmakers, with an emphasis on optimizing in-store experiences and improving customer sales. Wright discusses how retail operators can improve customer experience and  how they should look to integrate new technologies within their in-store designs. …

Rob Painter, Marketing Director  of SkyBet  and Iain Webb, Partnerships Manager of Fulham Football Club discuss Football Club betting sponsorships and marketing.  The panel gives insight into brokering football sponsorship agreements with sports betting operators, their concerns on future restrictions of gambling advertisement and mistakes witnessed  when negotiating partnerships with English Football Clubs. SBC Session Notes Painter opens the panel …

David Clifton MD of CliftonDavies opens the Betting on Football (BOF) Conference by telling the BOF audience that change is imminent for UK operators, and that the legal and regulatory landscape for gambling operators will change drastically in the next months. Clifton states that legislation will be implemented by August 2014, currently the new amendments to the Gambling Bill are …

Your nominations have been counted, and now the Betting on Football Awards (8 May  Octoberfest Pub- Fulham Road) are ready for kick-off. Team SBC invites all friends to attend this special night as we celebrate the best in Football Betting. The awards ceremony will be a casual affair, with free Deutsch beer and snacks provided by Sponsors MC&C Direct Response. …

Today is the last chance to vote for the Betting on Football Awards, being held at the Octoberfest Pub in Fulham on Thursday evening. The title of Best Football Bookmaker is being duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting …

iGaming software supplier EveryMatrix will bring music to the ears of the gaming industry this week – as it is sponsoring the Oompah Band at the Betting on Football Awards. Held on Thursday evening (8 May) at the Octoberfest Pub on Fulham Road, the Betting on Football Awards is aiming to provide a fun twist on most awards night by …