UK

Former EGR North America Editor Martyn Hannah has announced the launch of new industry-focused content marketing agency ghostfoundry (ghostfoundry.com) The Leeds-based agency seeks to deliver effective marketing solutions for all industry stakeholders helping promote their services, products and operations through optimised content.   Initial ghostfoundry services will include blog post creation, press releases, thought leadership articles and general copywriting. Furthermore, ghostfoundry …

Aiming to launch in 2018, Luckbox (Luckbox.com) is the latest industry incumbent seeking to effectively bridge sports betting and esports dynamics. Luckbox CEO & Founder Lars Lien speaks to SBC on his company’s unique take on esports customer engagements, which it believes will help it deliver the industry’s best esports betting platform. Furthermore, Lien details his firm’s intriguing journey from its …

Operators are set to have access to a “market leading” 42 meetings a week, via a new dedicated greyhound channel set to be launched by Sports Information Service (SIS) in March. Through the new offering, SIS has detailed that it is to incorporate exclusive greyhound rights from eight British and three Irish tracks. In addition virtual greyhound racing is also …

The British Beer & Pub Association (BBPA) has responded to the government’s consultation on gaming machines and social responsibility proposals, and has called on protection for Category C amusement with prize (AWP) machines, so that they continue to form a vital revenue stream for Britain’s pubs. In a detailed response, the BBPA calls for the government to allow a modest …

The biggest horse racing event in Britain just became more lucrative, as Aintree announced that there would be a £210,000 boost to prize-money spread throughout the 2018 Randox Health Grand National festival. Various races will benefit from the increase in prize money, with The Grade 1 Betway Aintree Hurdle and JLT Melling Chase gaining the most, as the overall prize …

The United Kingdom and France have been lauded by international sports betting integrity body ESSA, for its ‘Declaration of Intention’ to target suspicious betting practises. The governments of the two nations are to share expertise and best practises, in order help to tackle issues such as sports corruption and match-fixing through illegal and irregular sports betting. As part of the …

Ladbrokes Coral Chief Executive Jim Mullen has emphasised that cutting the stakes of fixed odds betting terminals (FOBTs) will not only have negative economic implications, but will also “fail to adequately address any issue of problem gambling”. Mullen was responding to a report in the Sunday Times, which claimed newly appointed culture secretary Matt Hancock is in favour of delivering a …

Kiron Interactive has announced a new distribution partnership with At The Races (ATR) regarding its virtual racing and football offerings. The UK racing broadcaster has entered the agreement with the virtual games specialist, that will see Kiron’s full portfolio of virtual gaming content be supplied to licensed betting operators in the United Kingdom. Steven Spartinos, Chief Executive Officer of Kiron, …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the first diary of this new World Cup series, Aly Lalani is talking about the importance of trade shows for a start-up company, as the industry’s annual London meetup draws closer. …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. UK: remote market – Supernormal margins, not supernormal growth… 2017 has been a year of mixed messages for UK remote gambling. A number of commentators have referred to …