UK

UK News

888 wins transformative buyout of William Hill heritage assets

SBC News 888 wins transformative buyout of William Hill heritage assets

888 Holdings is reportedly the winning party of the hotly contested auction for William Hill’s combined UK and European business assets – put up for sale by Caesars Entertainment.  As reported by The Times, Caesars has accepted a +£2 billion buyout offer put forward by 888, out-bidding US private equity fund Apollo Global as the auction’s last remaining suitor.    Coordinated …

Read More »

Entain Foundation signs tech partnership to drive diversity

SBC News Entain Foundation signs tech partnership to drive diversity

Entain has announced a partnership with the Berlin University of Technology (BU) and the Nexus Institute for Cooperation Management and Interdisciplinary Research, with the aim of enhancing diversity and R&D. The collaboration between the FTSE100 firm’s Entain Foundation and the two institutions will focus on the impacts of gendered perspectives on the R&D process, with the company supporting the organisations’ …

Read More »

Stats Perform named FA WSL official data provider

SBC News Stats Perform named FA WSL official data provider

Stats Perform has bolstered its stable of major sports organisation partners, striking a deal with the FA to become the data provider of the FA Women’s Super League (FA WSL). Under the terms of the three-year agreement, Stats Perform will generate Opta Analytics insights, covering metrics such as expected goals and assist as well as defensive coverage, from every FA …

Read More »

Rob Pryce: Xtremepush: A betting operator’s player engagement blueprint

engagement

Rob Pryce, Chief Revenue Officer for Xtremepush, highlights what leading operators are doing to optimise player acquisition and engagement, as well as the most crucial tactics and strategies for them to have in place.  Everyone in the industry, particularly here in Europe, understands that the cost of acquisition is high and is rising all the time. That’s true of other …

Read More »

Flutter sets monthly net deposit limit for under-25s to £500

flutter

Flutter Entertainment has announced the reduction of its net deposit limit for all customers under 25 years old – setting the figure at £500 per month. The group’s new policy will be implemented across its UK and Irish Paddy Power, Betfair and Sky Betting & Gaming brands, as part of a general move to ‘further enhance protections for younger customers …

Read More »

BGC announces support for 5,000 new apprenticeships

Michael Dugher BGC

The Betting and Gaming Council (BGC) has detailed its role in the UK’s post-COVID economic recovery plan, with plans to invest in apprenticeships and training opportunities for young people. Under its plans, the BGC and its members have pledged to launch 5,000 apprenticeships for young people looking to work in the British betting and gaming industry between now and 2025.  …

Read More »

EPIC to launch UK-focused Gambling Harm Education Programme

SBC News EPIC to launch UK-focused Gambling Harm Education Programme

EPIC Risk Management has formed a tripartite partnership with addiction and mental health practitioner WHYSUP and mental health training organisation Teen Tips to launch its Gambling Harm Education Programme in UK schools. The programme will be delivered to UK pupils aged 15-18 at across 200 state secondary schools and colleges throughout the UK during the 2021-22 academic year, whilst the …

Read More »

LeoVegas launches AI-powered messaging as part of safer gambling strategy

SBC News LeoVegas launches AI-powered messaging as part of safer gambling strategy

LeoVegas Group has moved to strengthen its safer gambling offering via the launch of a new layer of AI-powered messaging, analysing customer behaviour and risk profiles. The offering will be initially launched in the UK via the LeoVegas, PinkCasino, BetUK and 21.co.uk brands, where LeoVegas customers will receive onsite messages with individualised content based on their profiles, containing information and …

Read More »

Checkd Group nets three new operator partnerships

Checkd Group nets three new operator partnerships

Betfair, Sky Betting & Gaming and SBK have become the three latest operators to sign brand partnership deals with Checkd Group. The partnership with Betfair will mark the return of The Group Chat campaign – a collaboration project between Checkd Group’s social brand Footy Accumulators and Betfair – which will provide a range of video content promoting multiples.  Checkd Group …

Read More »