UK

WATCH: SG Digital – The sports betting experience of the future

SG Digital future

Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …

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Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust

Barnes

A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

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UK Finance delays payee ‘name-check’ enforcements

UK Finance, the representative trade association for consumer banking and financial transactions, has confirmed that it will not be launching its ‘Confirmation Payee System’  in 2019. This week, Stephen Jones confirmed the delay of the Payee System to the Commons’ Treasury Committee, detailing those banking stakeholders could not ensure the capabilities of their IT frameworks to implement necessary changes. “This is a …

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Bookmakers took a £10m hit during racing shutdown

Following the six-day shutdown of UK horse racing last week, the Racing Post has reported that bookmakers have taken a £10m hit as a result. The flu outbreak, which is estimated to have cost the racing industry somewhere in the region of £15m, led to the temporary lock-down of 174 racing yards and an industry-wide halt on the sport as …

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Bookmakers test the waters with new FOBT stake trial

Ahead of the implementation of the £2 maximum stakes for Fixed Odds Betting Terminals, UK bookmakers have opted to trial the new stake limit to assess the impact it will have on the industry. Betting shops in Birmingham are testing out the new stake limit ahead of the legislative change on 1 April, following the Association of British Bookmakers (ABB) …

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James King: ConquerCasino – Re-energising sportsbook loyalty…

James King, Chief Marketing Officer at ConquerCasino.com (ProgressPlay), says that sportsbooks can learn a lot from online casinos when it comes to driving loyalty   ________________ Online sportsbook operators are undoubtedly innovative, you just have to look at the products launched over the past few years to see that operators enjoy pushing the boundaries and taking the player experience to …

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UKGC calls for advice on customer interactions, ADR & gambling blockers

Wooden Blocks with the text Advice. Wooden ABC

Calling on all industry operators and stakeholders to participate in its latest consultation, the UK Gambling Commission (UKGC) has sought advice, information and knowledge on the following three disciplines: Safeguarding customer interactions – The Commission seeks to asses how gambling businesses identify and interact to help customers who may be at risk of or experiencing harms associated with gambling. Developing …

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Intralot shows its Turkish intent submitting Sportoto wagering tender

As anticipated the governance of Athens-listed gaming and lottery systems provider Intralot SPA has confirmed that it has submitted its official tender offer to the Turkish Sportoto State Organisation, bidding to manage its ‘SporToto’ fixed-odds and pari-mutuel bookmaker service. Intralot submits its tender offer through Turkish subsidiary INTELTEK, operator of state-licensed betting operator ‘IDDAA’, a joint-venture which Intralot has operated …

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New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …

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888 puts responsible gambling at forefront with Andrew Anthony appointment

BetBright

Gaming and entertainment solutions provider, 888 Holdings, has named Andrew Anthony as its new Responsible Gaming Director, who has been tasked with aiding the operator’s player protection efforts. Anthony, who has worked for the operator for 15 years, will oversee 888’s responsible gaming division, with the aim to enhance player protection through the improvement of responsible gaming operations, systems and …

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