UK

BOS Webinar Series continues with Luckbox – ‘Breaking The Esports Betting Barrier’

SBC’s fortnightly ‘Betting on Sports webinar series‘ continues on Wednesday 24 July 2019 with ‘Luckbox – Breaking the Esports Betting Barrier’, an exclusive in-depth look at the development and launch of the new esports betting platform. As a start-up aiming to conquer a discipline that has proved challenging for established bookmakers, Luckbox is perhaps the industry’s most intriguing ventures. The …

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GentingBet honours New Zealand pre-tournament bets following England win

Following the dramatic clash at Lord’s between England and New Zealand in yesterday’s 2019 ICC Cricket World Cup final, GentingBet has committed to honouring all pre-tournament bets on New Zealand winning the Cricket World Cup. The Black Caps fell short of winning the World Cup yesterday after England were named as the 2019 champions on a little-known boundary-countback rule, following …

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Paddy Power breaks with marketing norms to sponsor Huddersfield Town

Paddy Power marketing has broken with tradition after announcing that it has become the official shirt sponsor of Huddersfield Town FC for the upcoming 2019/20 Championship football season.  The partnership marks the first time that the Irish legacy bookmaker will appear on an English football shirt, with Paddy Power marketing announcing that it has secured ‘the most lucrative sponsorship deal …

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Ross Haselhurst, Bede Gaming: How a modular platform approach puts operators on the path to global success

modular

Companies looking to diversify their offerings in a bid to enter into emerging markets frequently hit challenges in resource, focus and market knowledge. Ross Haselhurst, Commercial Director at Bede Gaming, explains how partnering with the right platform is essential to unlocking elusive opportunities.  SBC: With more markets regulating, what benefits do you see in a modular approach to integration? RH: …

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BETDAQ donates Addicks sponsorship to Children with Cancer UK

Continuing its commitment to the ‘Changing for the Bettor’ social responsibility mandate established by parent company GVC Holdings, BETDAQ has confirmed that it has donated its shirt sponsorship of Charlton Athletic to charity ‘Children with Cancer UK’. The online betting exchange has served as Charlton Athletic shirt sponsor since 2016, confirming that it will donate its final year as lead …

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Bookmakers set to cash in on ‘one of the best weekends of sport’

There is set to be a spike in wagered stakes across the betting industry, as a quartet of major sporting events hit UK screens on the weekend.  With the Wimbledon finals, Cricket World Cup Final, Newmarket Festival and Formula 1’s British Grand Prix (GP) all underway between Saturday and Sunday, bookmakers are estimating betting stakes to reach around £100m. Harry …

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Bacta trials new measures on ‘category D’ fruit machines

Bacta the UK trade association for amusement/arcade sector stakeholders has moved to update its ‘code of- conduct’ and further trial new safety measures on ‘category D’ machines. The directive follows the conclusion of Bacta’s ‘general meeting’ on 9 July, in which associate members discussed new provisions to be sanctioned on category D fruit machines. Bacta members have agreed to evaluate …

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Reputation Matters: The Gambling Sector in The Spotlight

A new conference will look at the negative perception of the gambling industry. ‘Reputation Matters: The Gambling Sector in The Spotlight’ will take place in London on the afternoon of Thursday 7 November at the Soho Hotel, W1.  The half-day event, organised by Clear Concise Media, will discuss the key issues linked to corporate and social responsibility, lobbying and public positioning for …

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‘Grid that Gives’… SportPesa backs Racing Point F1’s cancer care commitment

Kenyan betting group SportPesa has moved to strengthen its title sponsorship of Formula 1 racing team Racing Point, announcing the launch of new charity initiative ‘Grid that Gives’. The F1 charity initiative will be launched this weekend at the British F1 Grand Prix at Silverstone Circuit, raising funds for breast cancer sufferers in partnership with Racing Point charity partner ‘Breast …

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EFL survey: 71% of fans comfortable with gambling sponsorship

More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans.  Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers.  Over half of supporters surveyed …

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