Europe

Detailing wagering insight on its UK ‘EU Referendum’ market, William Hill has revealed that its ‘High Rollers’ favour a ‘Remain’ outcome on 23 June. This week saw the majority of bookmakers shorten their odds on a UK ‘Leave’ vote to 2/1, offering the shortest price on the outcome since the market opened. Fighting for their cause, pro-Leave camps have stated …

Esports company Gfinity Plc has announced a new sponsorship deal with razor and personal care products giant Gillette. Gillette will involve itself via the launch of a new football focused esports tournament that’ll include a£15,000 prize pot, though surprisingly it’s Pro Evolution Soccer 2016 and not FIFA which the players will be competing in. ‘The Gillette Championship’ will see gamers compete in a 24 team tournament, …

Updating the market, London AIM-listed mobile casino and social games operator Gaming Realms Plc has informed that it has entered into a strategic partnership with London digital marketing specialist agency Ayima. The partnership will see Gaming Realms hand over control of media buying and performance marketing subsidiary QuickThink Media Limited to Ayima. Ayima will now act as lead online marketing …

BetVictor has announced the launch of its new in-house developed In-Play offering – the latest improvement designed to bring customers a more intuitive and simple betting experience. Available across all channels, the latest In-Play is a key improvement to BetVictor’s Sportsbook and the new layout will allow customers easier navigation between different sports and markets. With the development comes a …

Updating the market betting technology provider Sportech Plc has announced that Her Majesty’s Revenue & Customs (HMRC) have applied to the Supreme Court for further permission to appeal its rescinded £97 million VAT repayment claim. The move by HMRC, follows last month’s decision by the UK Court of Appeal to rule in favour of Sportech Plc regarding its ongoing ‘Spot …

Greek licensed online betting operator Stoiximan furthers its Eastern European market presence by launching the services of its Betano (Betano.com) sportsbook for the Romanian market. Launching its Betano brand, Stoiximan governance stated that it saw great potential for its product in the recently regulated Romanian online betting market, with the bookmaker committed to adhering to new policies and regulations regarding …

Industry igaming content and games developer Yggdrasil Gaming (Yggdrasil) has strengthened its regulatory provisions by confirming that it has been awarded a Gibraltar B2B remote gambling licence by the ‘Gibraltar Licensing Authority’ (GLA) The GLA B2B remote licence will allow for Yggdrasil to offer its platform and software services to Gibraltar-based operators, extending the firm’s European client reach. Adding Gibraltar B2B …

bettingexpert.com is launching SmartBets, a customisable odds comparison site that has been optimised for both desktop and mobile. Initially, the service will just be for Football markets across the world, with more major sports set to be added in the future. Punters logging in will be able to create a tailored dashboard based around their favourite teams, leagues, betting markets …

Having agreed to acquire Italian bookmaker Sisal for €1 billion, private equity firm CVC Capital Partners acquires its third gambling operator in less than two years. Having spent + €3 billion on European betting operators, Scott Longley  gauges the impact and motives for this PE giant extending its influence within the sector _________________________ The latest acquisition by private equity house …