Europe

iGB Affiliate has responded to feedback from a survey of affiliates by announcing the launch of a new regional event focused on the Nordic iGaming market. The Nordic Affiliate Conference (NAC) will take place in Stockholm on April 7, 2017, and is expected to be very different to the larger exhibitions in London, Amsterdam and Berlin, with a stronger focus …

Sports data and insights provider Perform Group (Perform) has confirmed that it has secured French betting and gaming operator Winamax SAS (Winamax) as a new client of its live streaming solution for sports betting Watch&Bet. The streaming partnership will see Winamax who launched their French online sports betting product in May 2014, bolster its market offering by gaining access to …

Updating its ‘France 2017’ election market, William Hill has placed Conservative candidate and former Prime Minister François Fillion as its current market frontrunner (price 4/7). This weekend Fillion surprised French political commentators by grabbing victory in the Les Républicains (French Conservatives) first primary. Fillion now goes head-to-head with Alain Juppé (former market favourite, now priced 8/1) for the election leadership …

VsoftCo has undertaken a week of motion capture filming at Sheffield United Football Club, to continue the development of its Fantastic League virtual games portfolio. The motion capture work carried out by VsoftCo, a software development company in the global virtual sports market, focused on developing new sequences to be incorporated into its Real Time rendered football game. The company …

As the industry affiliate market reaches peak saturation, leading player acquisition firm Better Collective has launched new sports betting portal SmartBets.com. SBC speaks to with Better Collective Chief Product Officer Thomas Høgenhaven, on how the SmartBets portal will challenge the market by placing big data and user engagement at the heart of its operations. _____________________ SBC: This year Better Collective …

Amaya Inc subsidiary PokerStars has announced that it has launched its first ever dedicated TV advertisement, promoting its online casino services. Launching ‘PokerStars Casino’ debut TV advertisement across UK digital stations and video streaming channels, the operator’s marketing team detailed that the campaign would focus on promoting its wide range of casino games and slots. Seeking to further extend the …

Mobile first sports betting start-up Bookee enters the market launching its unique swipe-to-bet app. The new industry player states that it wants to introduce the betting consumers to a ‘true 21st-century gaming experience’, bringing its ‘Tinder for betting’ concept to market. The Bookee app offers users a randomised ‘deck’ of suggested small-stake personally-selected bets on a range of sports, giving …

Robert Mabbett, 37, has been confirmed as Betfred’s first ever winner in the SIS/Racing Post Betting Shop Manager of the Year. Mabbett, the North-East champion for his work in Brough, East Yorkshire, was declared the overall winner amongst the eight regional champions picked from an entry list involving high achievers from betting offices all over Britain and Ireland. Fred Done, …

The EveryMatrix powered online casino operator Codeta.com has entered a trio of new markets in Germany, Austria and Switzerland. After spending months working on the platform, the operator has gone live in these new countries, offering its players a variety of live dealer games including blackjack and roulette from the likes of NetEnt, Evolution Gaming and Authentic Gaming. The site’s …

Intralot showed its continued support for ‘KETHEA’ by participating in the 34th Athens Marathon on Sunday 13th November. ‘KETHEA’ is the largest rehabilitation and social reintegration network in Greece, and helps people suffering from major forms of addiction including gambling. It was the fifth consecutive year in which Intralot runners have completed the 5 km, 10 km and 42 km …