Europe

Independent online bookmaker bet365 has released its new ‘Edit Bet’ feature, which enables customers to ‘add, swap and remove selections’ from their wagers in both pre-match and in-play markets. Seeking to boost its market choices, the Edit Bet feature will be made visible within the bookmaker’s betslip functionality once its ‘Cash-Out’ option is live, thus allowing bet365 customers to ‘change …

It was a difficult day for our experts in the Tipster Challenge at Hereford, as only Stephen Harris of bettingexpert collected more than 2.00 points. He pulled off the longest odds success of the day on Keeper Hill (9/4), to add to his victory in the 1:55 on the favourite, Charmix (5/4). All three correctly predicted a win for the …

Microgaming has kicked off 2017 by launching Huangdi The Yellow Emperor and Life of Riches. Both new games went live on Microgaming and Quickfire operators on January 4. Players can join the emperor on his quest for glory, which captures the Zhuolu battlefield, and features five reels and 25 paylines. Brought to life by a soundtrack using traditional Chinese instruments, it also …

Aspire Global has announced a strategic agreement to launch the full suite of games from Swedish supplier Play’n GO across its network. The agreement, which represents another stage in the company’s development, includes popular titles from Play’n GO such as Gemix, Book of Dead, Cloud Quest and 7 Sins. Galit Shani-Michel, VP Product at Aspire Global, said: “After the launch …

A survey of senior marketers has revealed that the over whelming majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. A Data Dilemma study of 151 UK senior marketers in August last year, also found that 80% believe they need to make significant inroads …

SBC has called upon the @racingblogger to take the Tipster Challenge at Hereford. Stephen Power has stepped up to the plate to provide his expert tips for today’s seven-race card. Power will be going up against the seventh placed Timeform and Stephen Harris, the Horse Racing Guru at bettingexpert, who currently sits in 10th place in the table after 12 weeks …

Slots and table games supplier Realistic Games has signed a deal with Betfred to provide the bookmaker with its full portfolio of games. The deal will see the operator bolster its portfolio with Realistic’s market-leading versions of blackjack and roulette. Russell Young, Commercial Director at Betfred.com, said: “We pride ourselves in offering our players the widest selection of quality games …

The third round of the FA Cup gets underway at the weekend and whilst this means a shot at glory for those outside the Premier League, it means something different for the bookmakers. Does an FA Cup weekend mean more or less betting volume these days? How do you promote a weekend of games to a bettor who doesn’t know …

Caliente will become the first operator in Latin America to launch Player Props, the player proposition betting product from Digital Sports Tech. This follows the recent successful integration with Coral in the UK and Europe, and with MadBookie in Australia. Ladbrokes Australia will also launch Player Props in early 2017. Caliente, the largest sportsbook in Mexico, will be launching the …

A set of punter-friendly football results over the Christmas and New Year period will have hurt the bookies at a crucial period in their financial years, according to analysis from Cenkos. All the leading Premier League teams won on Boxing Day including Arsenal, Manchester United, Manchester City and Chelsea, the current league leaders. Liverpool subsequently won the following day and …