Europe

William Hill has announced the signing of unified world heavyweight champion, Anthony Joshua OBE, as its new global brand ambassador. The sporting icon has signed an initial one-year deal with the bookmaker and will feature in the company’s exciting new integrated advertising campaigns over the next twelve months. AJ will also appear in the firm’s social media and PR activities, …

Online betting exchange Smarkets, has confirmed to SBC that it has released the beta version of its upcoming ‘True-Price’ sportsbook app – ‘SBK’. At present, SBK is the working title for its pending sportsbook, which is an app-only platform and uses the Smarkets exchange pricing with a simpler layout where selections can only be backed. Furthermore, users will also be …

Betting on Sports Week will present no fewer than 250 thought leaders, innovators and decision makers gathered from the sports betting, esports, casino, affiliates, media and sports sectors. The speakers will all play an integral role in making this year’s Betting on Sports conference the biggest and best on record, with the event taking place from 18-21 September at London’s …

Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more.   SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …

This week’s announcement by the British Phonographic Industry (BPI) of the twelve UK contemporary music albums competing for the ‘2018 Mercury Music Prize’ has perplexed UK bookmakers. The annual music and songwriting prize aims to reward the best album released by a British or Irish recording artist/band. The Mercury Prize’s history is littered with upsets, however, its 2018 edition maybe the hardest …

FTSE bookmaker William Hill will settle exceptional charges and adjustments of £916 million, including a ‘£882 million non-cash impairment’ for its Retail division, as governance adjusts to the UK government’s Triennial Judgement reducing wagers on FOBTs machines to £2. Publishing its half-year 2018 results (26 weeks ending 27 June), William Hill governance has pre-booked corporate losses of £916 million, which …

International sports betting integrity association ESSA has revealed that the Perform Group has become the association’s first affiliate member. Under the terms of the agreement, Perform Group’s dedicated global integrity team will work with ESSA on both operational and strategic issues, elevating the pair’s approach to integrity and sharing experiences when it comes to tackling betting integrity issues. Khalid Ali, …

New Paddy Power Betfair’s US subsidiary FanDuel has announced that it has entered a strategic partnership with multi-state casino and leisure group, Boyd Gaming Corporation. Updating the market, FanDuel is set to become the lead sports betting and online gambling services provider for Boyd Gaming, a New York-listed gambling group which is set to significantly bolsters its US land-based presence …

This week’s 6 of the Best comes from Sam Forrest, Director of Global Communications and Content at KamaGames. Keep reading to find out more about South East Asian delights, a musical conundrum and betting regrets. Best Holiday I got to disappear for 4 weeks over last Christmas and visit South East Asia. I managed to get to Malaysia, Vietnam and …

bet365 has announced the significant expansion of its active sponsorship portfolio, securing partnerships with half of the teams in La Liga for the coming 2018/19 season.  The Stoke based operator revealed the host of deals on Wednesday, with it detailing it will sponsor: RCD Espanyol, Villarreal, Athletic Club, Real Betis, Getafe, SD Huesca, Celta Vigo, Rayo Vallecano, Real Valladolid and …