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As the resemblance of a sports calendar remerges for 2020, the global lockdown has asked serious questions of bookmakers’ customer engagement and long-term retention capacities. Nathan Rothschild, co-founder of sports betting innovation studio GTG Network, lays out why under the toughest business conditions, free-to-play (FTP) games and content have proved their value beyond simple concepts. ____________________ The near-total wipe-out of …

Price management will become challenging for the betting industry as sports return to action, said NSoft Senior Sports Trader Igor Vasilj (pictured), because of the impact the enforced break has had on some of the information used to determine match odds. Vasilj has now spent more than six years with NSoft – a software solutions provider which provides both pre-match …

There were higher odds than normal for the home teams as the Bundesliga season resumed in Germany, a trend likely to be reinforced after just one of the teams went on to win. That was a key finding from this month’s Better Collective Spotlight, for which one of the igaming affiliate’s flagship products in German speaking markets, Wettbasis, provided its …

The betting and gaming industry has, undoubtedly, been tested when it comes to mitigating the impact of the coronavirus crisis both for its stakeholders and players. Regulus Partners begins the week by looking at the new guidance for operators issued by the UK Gambling Commission, the ban on advertising from BGC members and the pending return of UK horse racing …

Major developments in Ukraine have seen the Rada (parliament) committee fast track final readings of ‘Bill-2285D – Gambling Law’ to be commenced this week (18 May). MPs will be given the final chance to debate amendments of the governing SoP Party’s bill which will reestablish Ukraine’s federal gambling framework. Despite its fast track, observers remain unconvinced on a number of …

Under normal circumstances, April and May should have been key campaign months for the US 2020 Elections (3 November), with the Democratic Party crowning Joe Biden to challenge President Trump. However, US 2020’s script has been flipped by COVID-19 consequences, adding further divisive factors to the campaign trail, as bookies tell SBC to buckle up for this year’s biggest wagering …

GVC’s Director of Regulatory Affairs Martin Lycka reviews the events of a world-changing April 2020, in which tough lessons have been learnt by the lived experience of working and adjusting to national lockdown orders… _____________________________ Dear Diary,  What a month this has been. In the UK, we are told the virus has peaked and is now hopefully ebbing. However, we are …