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January 2019 famously saw the introduction of the gambling advertising ban in Italy, with forecasts of the disaster that would befall the industry if similar prohibitions spread across Europe. The following year a new Royal Decree on Commercial Communications imposing strict limitations on gambling advertising in Spain was approved by the European Commission. Only the COVID-19 pandemic has delayed its …

Writing for SBCNews, Pavlos Sideris, director at Double Up Media, discusses the effects of stake limits when gambling and the potential side effects of a stake limit being applied to online slots. 2018 saw the reduction of fixed-odds betting terminals (FOBTs) to maximum stake limits of £2. While this saw a limitation in high-street gambling spend, it’s debatable as to …

Mark McGuiness, Head of Marketing and Casino at The Football Pools, says that global events and the upcoming review of the UK Gambling Act will change how bettors bet, with many consumers looking for big wins from small stakes and with established brands they can trust… You only have to take a quick look at the news headlines to see …

Sportradar’s ad:s service has been embellished with some interesting new technological innovations to improve efficiency and ease of use. Global Director Advertising Sales Florian Geheeb explains more. Sportradar used the recent ICE London event to reveal an expanded version of its ad:s digital marketing service. The firm has broadened the platform beyond programmatic display and video advertising to include paid …

Writing for SBC News, Tomas Ericsson, Abios VP of Odds, discusses FIFA and NBA2K as betting products and their future potential as filler products for regular sports.  When referring to esports, many think of games such as League of Legends, CS:GO or Dota 2, typically landing in the categories of first-person shooters or MOBAs. The games are indeed the most …

Cameron Conn, Founder and CEO of compliance and licensing management platform OneComply, delves into gaming company culture and asks if enough is being done to make it sufficiently customer-focused… Gaming and sports betting operators spend billions of dollars and massive resources to ensure they are providing an exemplary experience for their customers. From initial client acquisition to ongoing promotions, operators …

Regulus Partners observes that the UK government has remained silent on several key reviews ahead of the pending publication of its White Paper on Gambling Review recommendations… As with Monty Python’s Spanish Inquisition, it is extremely hard to know when to expect key events in the government’s review of the 2005 Gambling Act. This week’s non-barking dog was the Government …

With interest in esports as a betting product continuing to rise, Oliver Niner, PandaScore’s Head of Sales, highlights the importance of simplicity when promoting the market to the general consumer.  To read Oliver Niner’s interview with SBC about the distribution, consumption and operation of esports betting products, click here. Esports has seen consistent growth year-on-year, with more viewers, companies, consumer brands …