Continuing SBC eSports Insider series, industry analyst and commentator Alex Fletcher (Founder of Entive Group) details the sectors unique characteristics and conditions which can create both marketing opportunities and pitfalls for its ambitious business incumbents….. To define eSports marketing, it is imperative to identify its distinguishing characteristics. As a competitive activity, enjoyed by millions across the globe, eSports carries several identifiable elements. Below is a …

bwin.party Entertainment governance has accepted GVC’s £1.1 billion takeover offer, in preference of bid competitor 888 Holdings £908 offer. Following a review by bwin.party on the conditions of GVC’s cash and shares offer valued at 125.5p per share, bwin.party governance will now push to clear GVC bid as the best offer for its shareholders. Bwin.party Chairman Philip Yea said in …

Australian gambling operator Tabcorp has confirmed that it has renewed its media buying account with international marketing and media planning agency OMD. OMD will continue to service as primary media buyer for Tabcorp brands in retail betting, digital services, lotteries and keno sectors. Tabcorp management had called for a review of its media agency services in July, however the operator …

Irish racehorse and stud rights magnet John (JP) McManus is seeking to $5.2 million from the US government, claiming that gambling winnings of $17.5 million were wrongly taxed. McManus one of Ireland’s richest businessmen (ranked 12th richest Irishman according to the Sunday Times), has filed a federal claim with US courts, seeking to recover the money on gambling winnings made …

Playtech has confirmed that it has entered a retail provisions and software agreement with UK high street gaming hall operator Talarius. Talarius operator of high street gaming halls Quicksilver and Adult Gaming Centres’ will migrate its existing retail platform to Playtechs retail enterprise management system. Playtech will be charged with integrating its system across 92 retail outlets operated by Talarius. …

Shareholder and corporate governance adviser PIRC has recommended that Betfair investor’s reject CEO Breon Corcoran’s £11.5 million reward package at next week’s annual general meeting (AGM). PIRC has recommended its actions by stating that Betfair’s improved financial performance under Corcoran leadership, has not been met with appropriate compensation/dividends for its investors. The advisory group continues to detail that Betfair financial …

Focusing of further expansion for the North American igaming and gambling markets, industry developer and software supplier Game Account Network, has announced the opening of its Las Vegas Nevada office. Dedicated to expanding US commercial opportunities, the new Game Account space is over three times larger than the former campus, and is scalable to support the expanding game publishing and …

The Texas Racing Commission (TRC) has reached a legislative deal for funding to be granted by the state for the next three months, allowing for state race and dog tracks to re-open. However racing operations in Texas remain under threat regarding a standoff over long term funding. On Tuesday evening, Governor Dan Patrick approved the Legislative Budget Board to release …

The brevity of the statement for the proposed merger of Betfair and Paddy Power stood in contrast to the magnitude of the deal. Among the questions left unanswered by the announcement of a gaming and betting giant with combined historic revenues of £1.1bn are what it would mean for the Betfair betting exchange business….Scott Longley examines ________________________ Though it is …

The UK Gambling Commission (UKGC) is planning to advise the government to amend the current fees regulations, in order to take account of the significant changes in the population of operators that it regulates and to address identified problems in the current fees structure. The UKGC  is therefore developing its advice to the Department for Culture, Media and Sport. The commission …