Irish gaming operator Boylesports plans to open strategic London based office in Bayswater with a view to optimize current marketing activities and in view to increase its presence within the UK igaming market. This new marketing strategy will be led by newly-appointed CMO James Arnold former Head of Digital Marketing for Sportingbet PLC. The new Bayswater offices officially open on …

Social gaming companies DoubleDown, RocketPlay, PlayStudios, Zynga, Plumbee, have joined forces with  IGT, Caesars Interactive Entertainment, Aristocrat MGM and Gamesys to form the international Social Gaming Coalition in order to bring further clarity and education to the current social gaming scene. The Social Games Coalition,  will also provide an industry voice for Social Gaming amid increasing regulatory uncertainty as to …

UK igaming operator Betfred is set to launch a new affiliate and player acquisition programme to be managed by Manchester based full-service marketing agency Active Win Media Limited, using third party  software from Income Access. The new affiliate and marketing program for BetFred is set to be launched at this months Amsterdam Affiliate Conference. Active Win Media will also handle …

SBC and its partners Oddslife and Gamingitwork will be displaying at this years IGaming Supershow hosted at 11-14 June at at Amsterdam RAI the biggest exhibition space in the Netherlands. The IGaming Supershow is the biggest industry software, technology and sales convention and covers all key areas of the igaming market – marketing, operations, payments, social gaming and much more.  …

Gross gaming revenue and turnover dropped in the Spanish igaming market in the first quarter of 2013, as Spain’s deep economic crisis continues to engulf all sectors of the country. Gaming Gross revenues €60.84m for the opening three month period of 2013, signifying a a quarter-on-quarter decline of 1%, while igaming turnover declined by 0.7% to €1.37bn . The drop …

The recent actions of the Australian government to ban all advertising of live odds in Australian sports has sparked debate in igaming and media regarding the regulation of sports betting advertising. The article covered here by SBC demonstrates that Australian governing sports bodies are prepared to support the bill even at the risk of decreasing potential revenues generated by sports …

iGaming software and technology providers Inspired Gaming Group, have further strengthen their position in the Italian market by signing a partnership agreement to provide Gamenet with its popular Virtual sports platform. Inspired further adds to its current list of Italian igaming providers for its Virtual Sports, already servicing major regional operators such as  –  Eurobet, Intralot, Cogetech and Lottomatica. Claudio …

UK based sports betting firm Stanleybet Limited is studying potential legal action with the Greek government regarding Greek sports betting laws over competition and monopoly. Stanleybet seeks to overturn the domestic monopoly granted to operator OPAP. Presently OPAP is Greece state operated betting and gaming provider with total revenues of €870m for the first quarter of of 2013.OPAP provide betting, …

Cantor Gaming Nevada operations filed a lawsut against bookmaker William Hill/Playtech over allegation that William Hill poached trade secrets and potential clients from Cantor Gaming Nevada operations. Cantor Gaming claim that additionally William Hill acquired privileged information regarding Cantor Gaming after their purchase of Brandywine Bookmaking Nevada 2011. Brandywine Bookmaking had been set up and operted by Cantor Nevada ex …

In an interview with UK broadsheet newspaper the ‘Daily Telegraph’, former Betfair Chairman and Co-founder Ed Wray commented that Betfair would need to refocus its operations and restructure the ‘company balance sheets’, in order for the betting exchange to work more efficiently. Wrey commented on his concerns regarding Betfair recent performance which saw valuation in Betfair  Stock drop. That uninspiring …