Luke Massey

Digital Sports Tech enters the Russian market with Fonbet

Fonbet - Copyright: nexusplexus / 123RF Stock Photo

Digital Sports Tech has entered the Russian market for the first time after making a deal to supply its Player Props betting product to the country’s largest sportsbook operator, Fonbet. Fonbet will integrate the product into its sportsbook, within a fully translated UI which includes player names. Player Props allows users to create and customise their own bets on player …

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Sky Betting & Gaming launches industry first AI ChatBot

Ask Jeff, ChatBot

Sky Betting and Gaming has launched ‘Ask Jeff’, a new recruitment ChatBot using the face of Sky Sports’ football presenter Jeff Stelling. The company is using the AI ChatBot to engage candidates and support the recruitment experience. ‘Ask Jeff’ is on Facebook to respond to questions with the use of interactive buttons on an applicant’s status, business locations, benefits and …

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Element Wave: Data-Driven Trends for iGaming sector in 2017

data - Copyright: solarseven / 123RF Stock Photo

Betting and gaming brands can look towards innovative uses of technology for huge rewards on mobile over the coming 12 months. Developments across automation, big data and real-time processing have left marketers with a level of flexibility and control like never before. Here, Element Wave looks ahead at how data-driven mobile trends will dominate the iGaming space in 2017. Automation Automation …

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Betting on Football 2017 attracts global operators for two-day conference

Betting on Football conference

SBC Events has committed to making the international Betting on Football 2017 its best conference yet, by providing ‘an unforgettable business and networking experience’ for more than 800 senior executives from 40+ countries. For the first time, Betting on Football (BOF 2017) will be spread across two days at Chelsea’s Stamford Bridge from 3-4 May. Included in a delegate ticket is …

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Unibet tops gambling operators for TV advert spend in Sweden

Sweden - Copyright: stuartphoto / 123RF Stock Photo

Figures released by Sifo Advertising Measurements showed that Unibet was the top gambling operator for TV advertising spend in Sweden during the first 11 months of 2016. Produced in conjunction with Dagens Media, the figures show that online gambling companies, including state-owned monopoly Svenska Spel, spent big on Swedish advertising platforms. However, Unibet topped the lot with an outlay of …

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Pariplay agrees content deal with Belgian online casino 777.be

Pariplay - Copyright: maxxyustas / 123RF Stock Photo

Pariplay Ltd has agreed a content partnership with 777.be, the Belgium-facing online casino brand operated by one of Europe’s longest serving land-based casinos, Casino de Spa. 777.be will have access to an entire portfolio of slots, which includes branded games such as Atari Black Widow and The Three Stooges, alongside original Pariplay slots Fish & Chips, Las Cucas Locas, The …

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