Position: CEO & Founder
Football Team: AC Milan, Chelsea
Rasmus has 15 years industry experience, with an early career start as commercial director of BetBrain.com, and founding team member of EveryMatrix. In 2009 he founded SBC Global (a highly successful events, news and media business) and Oddslife.com (a b2b social sportsbook platform).
He holds a University Masters Degree in International Marketing, with a dissertation that researched and analysed both online and land based sports betting behaviour. His work was later presented and published in academic books at Aalborg University.
While at EveryMatrix he won EGR Awards for Best Sportsbook Innovation 2010, Sports Betting Rising Star 2011 and special commendation for White Label Partner of the Year 2011. In 2008 and 2009 he won back-to-back IGB Awards for Best Sports Betting Affiliate and the Best Overall Affiliate with BetBrain.com.
Position: Managing Director
Football Team: Manchester United
Andrew McCarron started in the gambling industry with a weekend job in a bookies and began writing about it in 1998. He hasn’t stopped since. After roles at Coinslot International, Coinslot Review & Euroslot Worldwide, he was the first editor of Betting Business when it launched in 2004. Ten years later he joined SBC as MD where he helped launch the new look SBC News and the betting focused trade show Betting on Football. He’s been keeping busy since.
Position: Chief Operating Officer
Football Team: Celtic
Shortly after the 2002 World Cup Paul started his career in events and gaming with ATE working as part of the sales team on ATEI, ICE, EIG and the Betting Show. When Clarion Events acquired ATE, he moved into the operations department where he worked across the company’s wider portfolio of events and headed up the Trade Operations Team. Throughout this time, he still was involved with the gaming department managing the operations and logistics across all the gaming events. Latterly he was responsible for creating and leading the Totally Gaming Academy.
In July 2017 Paul joined SBC to head up SBC’s events team.
Position: Group Business Director
Ice Hockey Team: Edmonton Oilers
David is the Group Business Director for the Sport Global group of companies including SBC. He oversees all business operations, as well as leading strategy and new business development efforts across the group. David brings more than 15 years experience in business development and strategy in the media, entertainment and technology industries, including prior roles at NBCUniversal, Disney, Arts Alliance Media, as well as independent consulting through Bardo Advisors. He has an MBA from the Wharton School at the University of Pennsylvania, and is actively involved in the Wharton Alumni Angels Network in London.
Position: Content Director
Football Team: I dont like football
Content Director for SBC operations, Ted has built the leading high coverage news, opinion and features network for the sports betting sector. A UCL Masters’ Tech & Management graduate, Ted has a passion for writing about technology/innovation entering the global betting sector, new start-up ventures, politics and culture impacting betting’s value chain.
Position: Senior Commercial Manager
Football Team: Manchester United
Conall McCabe has been involved in the Sales and Commercial sector for all of his working life. Upon leaving University with a Marketing degree, Conall worked in the charity Fundraising sector, which culminated in him running the entire F2F British Red Cross Fundraising operations across their Manchester and Leeds offices. He was also responsible for heading up sales and launching various brands in the diversity and equality industry at an organisation called Diversiton. He joined SBC in January 2016. He is passionate about the Betting and Gaming industry, and has a strong fondness for watching football, playing poker, and enjoying the social side of events.
Position: Eastern European Head of Sales
Football Team: Dynamo Kyiv
Alyona Gromova after she finished the National Technical University of Ukraine, she worked for a short time in a land-based casino. Then, she undertook marketing roles in the food & beverage field for several years. She has an excellent knowledge of the Ukrainian, as well as the rest of the Eastern Europe markets. She has been working for Oddslife since January 2015 and from January 2017 she joined SBC, and she is responsible for all the Eastern European markets.
Position: Head of Media
Football Team: Manchester United
A graduate from both Loughborough University and the British College of Journalism, Luke Massey joined SBC Global as Content Manager in January 2016, having spent four years working for social betting network Oddslife.com. Now Head of Media, Luke is responsible for both writing content and managing advertising for SBC Media clients, as well as editing the bi-monthly SBC Leaders Magazine.
Football Team: Manchester United
After graduating from the University of Bedfordshire with a First Class Honours degree in Sports Journalism, Joe went onto achieve a Masters degree in International Journalism. Prior to taking his first step into paid journalism with SBC, Joe was working in the industry at Ladbrokes.
Football Team: Liverpool
Craig Davies is a writing enthusiast who joined SBC in September 2017, following years spent in the news and sport sectors of Journalism, in addition to a significant period of time travelling.
During his time at the University of Central Lancashire, Craig grasped every opportunity he could to gain experience writing on sports. Culminating in a year spent working for The Lancashire Telegraph at Blackburn Rovers during the, then Premier League side’s, 2009/10 season.
Upon graduating with a degree in Sports Journalism, he began working for the Tameside Reporter, a regional title, where his primary duty was news, however, it quickly turned into something of a joint role with sports incorporated into the mix.
After the newspaper entered administration Craig began doing freelance work for a number of websites in several different fields, before donning a backpack for a two year stay in Australia and South Eastern Asia. Short story writing as he ambled from place to place.
Eventually all roads led to home, and his position as a Journalist for SBC.
Position: Editor SBC News Americas
Football Team: Manchester City
Chris has been writing about the gaming industry since 1990, as a reporter and editor at Coinslot International and Coinslot Review and a well-travelled journalist for EuroSlot. He has covered some of the biggest stories in virtually every area of the business from street gaming, casinos and betting in the UK and around the world. Chris has also worked in public relations for the travel sector and prior to joining SBC News was media and communications manager with NOVOMATIC UK.
Position: Head of Marketing
Football Team: Real Madrid, AC Horsens
After finishing a Masters degree in International Marketing in Denmark in 2007, Dennis got into sales, account management and digital marketing of websites and other digital solutions.
He joined the SBC Global team in Sept 2016 and very much enjoys being a part of the continued growth of the company in a challenging environment. In his spare time he likes to play golf, socialise with friends, go to football games and see some of the sites London has to offer.
Position: Marketing Coordinator
Football Team: Chelsea
Andre joined SBC after completing his Masters degree in Marketing & Strategy at Kingston University in November 2018. Prior to this, he achieved a Bachelors in Business Management and is currently looking to extend his marketing achievements with a Diploma in Professional Marketing with CIM.
Being a passionate football and Chelsea fan, Andre has been a season ticket holder at the club for over 18 years and thrives working for SBC as he’s an avid supporter of most sports and has a keen interest in the sports betting industry.
Position: Design Director
Football Team: Barcelona, Chelsea
Gabor has been a designer for more than 17 years. In Hungary, he has created and managed a huge number of online and offline campaigns, with names like BMW, Tesco, T-Mobile, Samsung, Nestle, Renault, Adidas and E-ON, ensuring their brand awareness and digital presence is as shiny and effective as it can be.
After he moved to London in 2014, he focused on customer and user experience and has worked with many startups to boost growth and fulfil business potential.
In 2016 he joined Oddslife as a Senior UX/UI designer and takes care the user experience of their digital product.
Position: Head of Print Production
Bettina Sojmark, Senior Creative Artworker since 2002. Lives in London. Worked in advertising in Denmark for 5 years before coming to London in 2007. Worked for the Folio Society for 3 years before moving on to TAG in 2010. Worked as Brand Guardian on the H&M account for 5 years. In 2015 she started working for Oliver Marketing on the Starbucks account and stayed for 2 years. She has been working for SBC since January 2017.
Position: Graphic Designer
Football Team: Arsenal
Perthenia was born and bred in Cape Town, South Africa and moved over to London in 2016. She began her graphic design journey in e-commerce in the travel industry and then moved to fashion where she also gained some art direction experience. She has a growing interest in front-end development and excited to learn more. Perthenia is an explorer, nature lover and culture vulture, when not working you will find her chilling out in a park soaking up sun or dancing the night away.
Position: Head of Events
Football Team: Portsmouth
Charlotte has worked in the trade events industry for over 10 years within various industries organising conferences, exhibitions and awards. Charlotte worked for the gaming division at Clarion Events for 7 years looking after the Special Eve
nts, VIPs and regulators to name but a few. In October 2017 Charlotte joined the SBC team as Head of Events.
Position: Events & Sales Assistant
Olivia Turnbull began interning for SBC in the summer of 2016, before completing an Executive PA programme at Quest Professional. She joined the London SBC office full time from September 2017 as a sales & events assistant.