Team SBC

Paul Mills

Position: Chief Operating Officer

Football Team: Celtic

David is the Group Business Director for the Sport Global group of companies including SBC. He oversees all business operations, as well as leading strategy and new business development efforts across the group. David brings more than 15 years experience in business development and strategy in the media, entertainment and technology industries, including prior roles at NBCUniversal, Disney, Arts Alliance Media, as well as independent consulting through Bardo Advisors. He has an MBA from the Wharton School at the University of Pennsylvania, and is actively involved in the Wharton Alumni Angels Network in London.

Ted Menmuir

Position: Content Director

Football Team: I dont like football

Content Director for SBC operations, Ted has built the leading high coverage news, opinion and features network for the sports betting sector.  A UCL Masters’ Tech & Management graduate, Ted has a passion for writing about technology/innovation entering the global betting sector, new start-up ventures, politics and culture impacting betting’s value chain.

Conall McCabe

Position: Senior Commercial Manager

Football Team: Manchester United

Conall McCabe has been involved in the Sales and Commercial sector for all of his working life. Upon leaving University with a Marketing degree, Conall worked in the charity Fundraising sector, which culminated in him running the entire F2F British Red Cross Fundraising operations across their Manchester and Leeds offices. He was also responsible for heading up sales and launching various brands in the diversity and equality industry at an organisation called Diversiton. He joined SBC in January 2016. He is passionate about the Betting and Gaming industry, and has a strong fondness for watching football, playing poker, and enjoying the social side of events.

Alyona Gromova

Position: Eastern European Head of Sales

Football Team: Dynamo Kyiv

Alyona Gromova after she finished the National Technical University of Ukraine, she worked for a short time in a land-based casino. Then, she undertook marketing roles in the food & beverage field for several years. She has an excellent knowledge of the Ukrainian, as well as the rest of the Eastern Europe markets. She has been working for Oddslife since January 2015 and from January 2017 she joined SBC, and she is responsible for all the Eastern European markets.

Joe Streeter

Position: Journalist

Football Team: Manchester United

After graduating from the University of Bedfordshire with a First Class Honours degree in Sports Journalism, Joe went onto achieve a Masters degree in International Journalism. Prior to taking his first step into paid journalism with SBC, Joe was working in the industry at Ladbrokes.

Craig Davies

Position: Journalist

Football Team: Liverpool

Craig Davies is a writing enthusiast who joined SBC in September 2017, following years spent in the news and sport sectors of Journalism, in addition to a significant period of time travelling.

During his time at the University of Central Lancashire, Craig grasped every opportunity he could to gain experience writing on sports. Culminating in a year spent working for The Lancashire Telegraph at Blackburn Rovers during the, then Premier League side’s, 2009/10 season.

Upon graduating with a degree in Sports Journalism, he began working for the Tameside Reporter, a regional title, where his primary duty was news, however, it quickly turned into something of a joint role with sports incorporated into the mix.

After the newspaper entered administration Craig began doing freelance work for a number of websites in several different fields, before donning a backpack for a two year stay in Australia and South Eastern Asia. Short story writing as he ambled from place to place.

Eventually all roads led to home, and his position as a Journalist for SBC.

Football Team: Manchester City

Chris has been writing about the gaming industry since 1990, as a reporter and editor at Coinslot International and Coinslot Review and a well-travelled journalist for EuroSlot. He has covered some of the biggest stories in virtually every area of the business from street gaming, casinos and betting in the UK and around the world. Chris has also worked in public relations for the travel sector and prior to joining SBC News was media and communications manager with NOVOMATIC UK.

Dennis Algreen

Position: Head of Marketing

Football Team: Real Madrid, AC Horsens

After finishing a Masters degree in International Marketing in Denmark in 2007, Dennis got into sales, account management and digital marketing of websites and other digital solutions.

He joined the SBC Global team in Sept 2016 and very much enjoys being a part of the continued growth of the company in a challenging environment. In his spare time he likes to play golf, socialise with friends, go to football games and see some of the sites London has to offer.

Gabor Tatrai

Position: Design Director

Football Team: Barcelona, Chelsea

Gabor has been a designer for more than 17 years. In Hungary, he has created and managed a huge number of online and offline campaigns, with names like BMW, Tesco, T-Mobile, Samsung, Nestle, Renault, Adidas and E-ON, ensuring their brand awareness and digital presence is as shiny and effective as it can be.
After he moved to London in 2014, he focused on customer and user experience and has worked with many startups to boost growth and fulfil business potential.
In 2016 he joined Oddslife as a Senior UX/UI designer and takes care the user experience of their digital product.

Bettina Sojmark

Position: Head of Print Production

Bettina Sojmark, Senior Creative Artworker since 2002. Lives in London. Worked in advertising in Denmark for 5 years before coming to London in 2007. Worked for the Folio Society for 3 years before moving on to TAG in 2010. Worked as Brand Guardian on the H&M account for 5 years. In 2015 she started working for Oliver Marketing on the Starbucks account and stayed for 2 years. She has been working for SBC since January 2017.

Perthenia Thomas

Position: Graphic Designer

Football Team: Arsenal