Tag Archives: Twitch

CAP bans use of sports stars and celebrities to promote gambling campaigns

UK licensed gambling operators will no longer be allowed to use high profile sports stars to promote their marketing campaigns. The measure was announced by CAP – The Committee of Advertising Practice, who this morning published a series “of tough new rules to curb the appeal of gambling adverts with under-18 audiences”. The new rules that will be applied from …

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Thomas Molloy: Pronet Gaming – Live streaming is a necessity for untapped markets…

Thomas Molloy, Sportsbook Product and Trading Director at Pronet Gaming, addresses the increasing importance of live streaming and the ways in which operators can use it to differentiate their offer in the marketplace… With sports betting around the globe experiencing evolution and, in some regions, revolution, features like live streaming of sporting events and play-by-play visualisations are increasingly being seen …

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Esports Technologies files MOBAs wagering IP

Esports Technologies Inc has filed a new patent application protecting the IP of its modelling system pricing multiplayer esports battle games. The patent asserts that Esports Technologies has assigned unique systems and methods utilising proprietary statistical tools to represent the exact score distribution of kills in multiplayer online battle arenas (MOBAs). Applying its modelling system, Esports Technologies underscores that it …

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Twitch bans gambling links from streaming platform

Twitch has updated its content creator policies in a bid to restrict gambling adverts and advertorials being broadcast on its live video streaming platform.  During the summer, the Amazon-owned platform faced backlash for its failure to police the promotion of gambling content to audiences on live streams. Notable controversies saw video game streamer Tyler ‘Trainwrecks’ Niknam called out for promoting …

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Esports: A perfect uplift for post-pandemic betting markets

Esports: A perfect uplift for post-pandemic betting markets

As many companies have sought to find alternative events to keep their players entertained throughout the last 12 months, Stanislav Mykhailov, Head of B2B Department at BetInvest, highlights the reasons why esports can offer a welcome boost for betting and gaming companies in a post-pandemic landscape. The COVID-19 pandemic has had a huge impact on the world as we know …

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How Sebastian Jarosch is building a better future for Betsson Group Affiliates

Betsson affiliates

Reputation management, showing support to its affiliates and growing the team with new talent have topped the bill for Sebastian Jarosch in his first few months at Betsson Group Affiliates. It hasn’t been the easiest of starts for Jarosch, who joined the team as Head of Affiliates with the Covid pandemic in “full swing” and with affiliates partners facing new …

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BOSE Digital: Content is the key unlocking esports sponsorship potential

The esports industry has garnered significant growth over the last couple of years, with both COVID-19 and the lockdown accelerating and boosting consumer and commercial interest globally.  Meanwhile, betting has significantly increased its interest around esports, which has helped sponsors ease their way into this ever-growing market. Moderating duties at the ‘Perfect Partners’ panel on day two of Betting on Sports …

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Premier League looks to broadcast every behind-closed-door fixture

All behind-closed-door Premier League matches are set to be broadcast following the FA’s confirmation that the traditional Saturday 3pm TV blackout will be lifted for the start of the 2020/21 campaign. Due to this announcement, all top flight games can be negotiated to broadcasters to be aired live until crowds start to come back to stadiums. The top-tier ban will …

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BetInvest: The benefits of separating esports betting markets

Writing for SBC News, full-cycle betting software provider BetInvest shares its vision for the esports industry, touching upon the importance of separating traditional titles and ‘eGames’ whilst analysing possible trends for the future. Since March, the interest towards esports, in general, has increased by 20% among the 18-25 age group, and by 50% among the 26-35 age group. This was …

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Oddin.gg: The importance of live betting in esports

Oddin

Esports betting has enjoyed a well-documented rise to prominence over the last few months, partly due to global restrictions and the postponement of live sporting events.  However, the challenge now for esports is to cement itself as a major player in the overall sports betting landscape, avoiding a situation where audiences just ‘revert to type’ as the sports action returns. …

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