Tag Archives: retention

BetInvest: Taking a content-driven approach to sports betting

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov - Head of B2B Department at BetInvest

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …

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Yael Shatzky: Why igaming operators should embrace the demand for personalisation

Yael Shatzky: Why igaming operators should embrace the demand for personalisation

In a market which is becoming more saturated by the day, Yael Shatzky – VP Marketing at Solitics – explains why she believes that personalisation is the key to attracting and retaining customers. Customers demand personalisation in the digital hyper-communicative era. Data has shown that 68% of consumers believe it’s important for businesses to tailor experiences based on their tastes …

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Mikael Hansson – Enteractive – Staying responsible when acquiring & retaining players

Mikael Hansson, CEO of Enteractive, on why a technological solution isn’t the only route for operators to take when implementing socially responsible tools in today’s iGaming/betting climate ____________ Social responsibility has found itself in the spotlight in recent times with several high-profile cases featuring companies who’ve been found to have overstepped the mark in complying with strict regulations. With operators …

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Adi Dagan: Beehive – An intrinsic link! Redefining industry retention & intelligence values

Ahead of ICE 2017, Adi Dagan CEO & Co-Founder of Beehive software, speaks to SBC on the changing industry landscape with regards to customer retention and business intelligence.    Leading Beehive operations which in 2016 won numerous industry clients, Dagan tells SBC readers that placing data first industry stakeholders can no longer afford to be ‘stabbing in the dark’ when …

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Scott Longley – The dangers to innovation from consolidation and how to avoid it

Editorial consultant Scott Longley investigates how innovation is in danger of being left behind in the latest corporate reorganisation. In the fog of war generated by the current spate of sectoral M&A manoeuvrings, the debate about whether online gambling is genuinely engaging its customers is in danger of getting lost in the tumult. Like worrying about the design of the …

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