Entain Plc has extended its long-term partnership with sports charity SportsAid, with the aim of providing funding to young Team GB athletes at the Paris 2024 Olympic and Paralympic Games. As a result of the extension, the FTSE 100 company will double its financial backing for SportsAid, taking its total financial commitment to £500,000 by Paris 2024, having so far …
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Francaise des Jeux (FDJ) has welcomed the return of French athletes who competed in the Tokyo 2020 Olympic Games. The principal sponsor of France’s Olympic team and main fundraiser for the Paris 2024 Olympic Games hailed the performance of French athletes, who won a total of 33 medals, including 10 gold. France’s national lottery operator supported the development of several …
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France’s national lottery operator Française des Jeux (FDJ) has concluded its six-month marketing review by appointing Publicis Media as its new lead advertising agency. FDJ confirmed that from 1 January 2021 its multi-million euro advertising account will be handled by ‘Publicis 13’, a dedicated unit formed by Publicis Media to take charge of FDJ’s media buying, planning, coverage and creative …
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Française des Jeux (FDJ) has announced a new responsibility directive after its flagship sportsbook property ‘ParionsSport’ launched a sponsorship programme to help France’s distressed amateur football clubs. Launching a national campaign across French media, ParionsSport has outlined plans to directly sponsor 100 amateur football clubs, with individual grants of €1,600 allocated for team equipment. ParionsSport has begun taking applications from …
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French national lottery operator Francaise des Jeux (FDJ) has confirmed a major corporate initiative after becoming an official partner of the Paris 2024 Olympic and Paralympic Games. Continuing its investment in French sports development, FDJ will join the Paris 2024 organising committee. It has become a key stakeholder in the funding, planning and promoting of the biggest ever global sports …
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