May 28, 2020
Jack Kelliher, Commercial Manager for PA Betting Services (pictured), discusses the unforeseen esports events in lockdown, the ‘pulling power’ of large brands to attack the space, popular objections for those nervous about getting involved, and the trading advantage to setting prices against those for other major betting sports. SBC: With the betting world now having had time to readjust to …
Read More »April 2, 2020
The betting industry, along with the rest of the world, has been forced to adapt to COVID-19. This has led to much of the sector identifying esports as a potential avenue to go down for alternative betting markets, particularly while real sports are suspended. However, esports betting is still seen as an unknown entity with many firms lacking understanding of …
Read More »November 15, 2019
Speaking at the recent Betting on Sports conference in September, Rich Duncan, Head of Business Development Racing & Sports Betting at PA Media, and Flavien Guillocheau, CEO at PandaScore, explained that esports has secured its place within the betting industry, and that digital platforms can’t afford to ignore its potential. In September, UK-based multimedia news agency PA Media announced its …
Read More »September 12, 2019
The PA Media (PA), supplier of multimedia sports editorial and data services, has moved to enhance its esports capacity, forming a strategic partnership with PandaScore, a specialist in delivering real-time esports statistics and odds provisions. Leveraging its existing commercial networks, the PA’s betting division will act as the exclusive distributor of PandaScore’s esports API for bookmakers across Europe and the …
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