Following its review of Ladbrokes Ireland’s examinership, Irish independent bookmaker Boylesports confirmed that it would prepare a €25 million bid to take over the troubled retail betting division. A Boylesports spokesman confirmed the pending bid to newspaper the Irish Independent, despite the operator losing its legal challenge to gain sensitive insight regarding Ladbrokes Ireland’s performance. It is believed that Boylesports …
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Boylesports expands Irish retail network with acquisition of 6 Tully Bookmakers
Boylesports is set to take its number of Irish betting stores to over 200 after acquiring six Tully Bookmaker stores for a reported €2 million. The bookmaker announced this morning that it had agreed to purchase half of Tully Bookmakers retail betting inventory. Boylesports will redesign and redevelop the purchased bookmaker stores to bring them in-line with the company’s retail …
Read More »Boylesports remains “100% committed” to Dundalk HQ
John Boyle, Founder of Independent bookmaker Boylesports, has stated to the Irish Independent newspaper that only a handful of its staff would be affected by the decision to migrate its igaming operations to Gibraltar. Boyle further stated that Boylesports was fully committed to maintaining its Dundalk headquarters. The company currently operates 197 retail betting stores in Ireland. In November Boyle …
Read More »Boylesport re-brands and launches new marketing for UK push
Irish bookmaker Boylesports has undergone a re-brand, as the bookmaker set to target the UK gambling market. Boylesports’ founder John Boyle and champion jockey Barry Geraghty unveiled the new Boylesport brand at a special event in Dublin. Industry news source EGR Magazine reports that the re-brand will be supported by a new multi-content advertising campaign, which will be launched in …
Read More »Boylesports begins Gibraltar migration as CMO James Arnold departs
Irish Independent sports betting operator Boylesports has been given the go-ahead to move its online betting operations to Gibraltar. The operator has confirmed that it has found a business premises to house approximately twenty staff members. The move to Gibraltar will see Boylesports consolidate its remote igaming and betting operations under the Gibraltar Gambling Commissioner. At the start of November …
Read More »John Boyle – Boylesports seeks CEO for UK Expansion
Irish businessman John Boyle, the founder of Boylesports, is ready to step back in as Chairman of the betting operator, as the company looks to expand its presence and operations in the UK betting and gaming market. Speaking to the Irish Independent, Boyle stated that he would return to managing Boylesport governance if the company could find a Chief Executive …
Read More »Boylesport lands RTE Sport racing broadcast sponsorship
Irish media broadcaster RTE Sport has announced bookmaker Boylesports as title sponsor of its horse racing coverage across television, radio and digital platforms. The two year media coverage agreement with RTE Sport, is estimated to be worth €1 million, and will see the Irish bookmaker gain title broadcast coverage on popular racing festivals including Galway, Punchestown and Leopardstown. RTE Sport broadcasts …
Read More »Boylesports enters financial trading market with TRADOLOGIC
Irish sports betting operator Boylesports has partnered with financial software provider TRADOLOGIC, to launch a new financial betting service available to Boylesports customers. TRADOLOGIC’s system will allow Boylesports customers to bet/hedge on a variety of binary options throughout various financial markets. Boylesports will integrate TRADOLOGIC widgets, allowing trading features such as – multi-strike functions, Signals trading, dynamic payout and advanced …
Read More »Boylesports sponsor 2014 Irish Grand National
Fairyhouse Racecourse announced today that Boylesports will sponsor the 2014 Irish Grand National, which takes place at the Ratoath venue on Easter Monday, April 21st 2014. Ireland’s largest independent bookmaker will take over the reins as official sponsors of one of Ireland’s most historic steeplechase races, which has been run at Fairyhouse since 1870. Commenting on the new sponsorship, General Manager of …
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