Low6 has reported it has achieved commercial targets for its UltimateFan offering, an app that operates fantasy sports platforms across a range of international sports. Launched last summer before the rescheduled UEFA 2020 European Championships, UltimateFan has now been installed over 150,000 times, and was further bolstered by the beginning of the 2021/22 National Football League (NFL) season. In the …
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UK-based sports gamification firm Low6 has announced its intention to publicly list in the US via an initial public offering (IPO), whilst completing a $5 million funding round. The free-to-play game developer, headquartered in Birmingham, detailed that the most recent round of funding would be used to support its continued growth, with a particular focus on the US market. In …
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Low6 has been named as the supplier of the Official PGA TOUR Free-To-Play Game , which will be presented exclusively by PointsBet. Strengthening Low6’s presence across the US market, the free-to-play game has been designed to enhance fan engagement through live in-play games with weekly prizes. Jamie Mitchell, Low6 co-founder and CEO, commented: “We are delighted to be working with …
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At Low6, ‘spotting the invisible before anyone else’ has been a key strategy when it comes to developing new and innovative products that capture the attention of millennials and Generation Z (GenZ) sports fans. So when it came to developing Ultimate Fan, the team at Low6 sought to combine pack openings, fantasy football and non-fungible tokens (NFTs). Cast your eyes …
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Low6 has created added value for its players through its Weekly7 app which will provide players with a free Uber Eats voucher for every entry. The collaboration, according to Jamie Mitchell – Co-Founder of Low6 and CEO of the USA Operations – will help deliver an experience which will continue beyond the Weekly7 game which involves players trying to correctly …
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Founded back in 2017 by Jamie Mitchell and Wayne Stevenson, Low6 is on a mission to help both franchises and rights holders monetise their mobile applications. While the first iteration of Low6 was to score the lowest number of points based on a particular racecard, the company has ‘evolved immensely’, with commercial deals now spanning 22 UK football clubs, UFC …
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Mixed martial arts organisation UFC has struck a new partnership with Low6, the developer tasked with building the new UFC PICKS app Promising to deliver ‘a new second screen experience that puts the fan at the center of the action’, UFC PICKS will give users the chance to pit their knowledge against each other and create custom tournaments based on …
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Assessing Gen Z and Millennial behaviour, Jamie Mitchell of Low6 has predicted a ‘seismic shift’ from traditional ‘hard’ gambling, stating that the industry, regulators and the public perception will ‘force’ people and sportsbooks to ‘not welcome’ problem gamblers onto their platforms. In the New entrants – new angles panel at Betting on Sport Europe – Digital, panellists discussed changing customer …
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At tomorrow’s meeting at Stratford-upon-Avon racecourse, BetVictor will become the first ever gaming company to appear on an industry-first LED fence advertisement. The announcement comes after Stratford Racecourse sponsor BetVictor agreed a partnership with Priority Sports Marketing, the marketing agency tasked with managing the project. An animated graphic of the BetVictor logo will appear on the final fence on the …
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