June 13, 2024
Bookmakers seek all competitive advantages when competing in ever-saturated markets. However, too many sportsbooks remain conservative in their sports offerings, unwilling to price or cater to new sports for their customers. Giannis Paraschos, Head of Sportsbook Product at Novibet, tells SBC that no sports can be neglected and branded either as ‘niche-or-novelty’, as all markets can be nurtured to develop …
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