France’s Economic & Finance Minister Bruno Le Maire has hailed the public listing of Française des Jeux (FDJ) as a success for the government’s ‘Pacte Loi’ enterprise mandate – as FDJ secures a share subscription to date of over €1 billion on the Paris Euronext Exchange. FDJ’s stock went live on Friday 8 November, with the French government adding listing terms …
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The national lotteries of France, Denmark, Finland and Norway have today announced the formation of a joint-venture alliance – Lotteries Entertainment Innovation Alliance AS (LEIA) supporting their day-to-day operations in order to meet changing marketplace dynamics. LEIA is founded by Danske Spil (DEN), Française des Jeux (FRA), Norsk Tipping (NOR) and Veikkaus (FIN) with the aim of delivering ‘enhanced digital services’ …
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As anticipated, Emmanuel Macron’s En Marche government has confirmed that it will privatise French state-owned gambling and lottery operator Francaise des Jeux (FDJ). However, FDJ’s sale comes with several strings attached, as the French Assembly demands that En Marche moves to restructure France’s national gambling regulatory framework. As a key initiative of Macron’s ‘France enterprise and innovation program’, En Marche will …
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France state-owned gambling operator Française des Jeux (FDJ) has expanded its services and profile within the burgeoning Esports market, by launching a dedicated ‘digital esports betting hub’ in partnership with leading sports data supplier Sportradar. Updating stakeholders, FDJ details that its Esports hub will be attached to flagship betting brand ParionsSport (ParionsSport.fdj.fr) portal. Sports data supplier Sportradar will power the hub …
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French state-owned gambling and lottery operator Française des Jeux (FDJ) has secured an in-stadia betting partnership with Rhone Ligue 1 football club Olympique Lyonnais. The partnership will see FDJ install ‘ParionsSport’ betting points throughout Lyonnais’ stadium Parc OL (capacity 58,000), allowing for fans to place bets during matches. Olympique Lyonnais will further support FDJ as betting partner by promoting its …
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French national lottery operator Francaise des Jeux (FDJ) has confirmed that it has extended its sponsorship of professional cycling team ‘France World Tour’ until 2018. FDJ have supported the team who cycle under the name ‘Equipe FDJ’ since its inception in 1997. The conformation of FDJ’s continued partnership was announced at a press conference in Paris this Thursday, as Equipe …
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French lottery operator Française des Jeux (FDJ) has become the first national partner to sign up in support of Uefa Euro 2016. FDJ, which operates a network of 33,000 points of sale in 12,000 towns and villages across France, will help promote the tournament through its lottery activities within the host country. “We are very pleased to welcome FDJ on …
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French state gaming operators Française des Jeux (FDJ) have announced a digital/social partnership with Facebook France according to Igamingbusiness.com. The social campaigns will target placement for FDJ products in the coming months of 2014, with special focus on major calendar dates and sporting events such as the 2014 World Cup in Brazil. The aim of the partnership will be to extend …
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