InBet Games has marked the build up to Betting on Football and this summer’s FIFA World Cup in Russia by launching a new football-based virtual game. Virtual Football has been “furnished with a wide variety of options for football fans” including the popular correct score, over/under goals and handicap betting markets. The product, which covers all major and minor international soccer …
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Andrea Pirlo joins 1xBet as brand ambassador
Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brand ambassador in a deal that will run for the whole of 2018. Pirlo, who will feature in 1xBet advertising campaigns and take part in marketing events, made this announcement on his Facebook page: “I’m glad to announce my ambassador partnership with 1xBET …
Read More »Evgeniy Kiriushin – 1xBet – Taking to the World Cup battle in 52 languages
Established in 2007, 1xBet is a fast-growing company in the sports betting space, with a platform focused on providing the maximum number of events and the highest level of localisation. We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social media opportunities in 2018, and getting ready for …
Read More »Jonas Jansson – Kambi: Why Instant Betting offers an in-play edge
Kambi Group Plc Chief Operating Officer (COO) Jonas Jansson believes instant markets could help operators differentiate in a clustered sports betting market. Jansson details to SBC readers what new instant dynamics can be brought to market… _____________________ There can be little doubt, live betting is the sportsbook battleground of the moment, and is likely to be for some time. That’s not …
Read More »Betting on Sports puts operators and affiliates on the road to Russia 2018
The ‘Sport in Focus’ track at Betting on Sports (12-15 September) will culminate in a session dedicated to next year’s FIFA World Cup, as more than 120 operators and 80 high-level affiliates at #boscon2017 get on ‘The Road to Russia’. AC Milan Commercial Director Jaap Kalma will be joined by an industry quartet tasked with educating over 1,200 delegates at …
Read More »Bookies launch 2018 World Cup masterplans
Matthew Glazier of bookies.com looks ahead to next summer’s World Cup extravaganza in Russia, which promises to be typically record-breaking. Aside from an Under-21 European Championship and the glorified group of friendly matches that comprised the Confederations Cup, there wasn’t a lot of football played during the summer of 2017, although at least the latter tournament whetted the appetite for …
Read More »World Cup winner Robert Pires joins bwin as brand ambassador
World Cup winner Robert Pires has pledged to provide bwin with a “new perspective that the fans can enjoy” after being appointed as a brand ambassador for the European sportsbook. In the newly created position, the Frenchman will engage with bwin customers across France and the UK. A key part of his role will see him produce and feature in …
Read More »Consistent bet365 tops the list for bookmaker search popularity
Using data from Google trends, Bookmaker Ratings has proved that bet365 was consistently the most searched for bookmaker in the UK between April 2014 and April 2017. Although there were short periods where other firms rivalled its Google search popularity, bet365 has been “thriving in terms of online popularity” since selling off the entirety of its betting shop chain to …
Read More »FIFA alerted to suspicious betting patterns in World Cup qualifier
England’s World Cup qualifying group has been subjected to claims of ‘suspicious betting’, after irregular patterns during Malta’s defeat to Lithuania three weeks ago were flagged up to FIFA. The world governing body was alerted to huge sums of money being placed on the match, which took place on the same night that England drew 0-0 in Slovenia. It has …
Read More »Tempobet becomes an official partner for Manchester City FC
Tempobet has signed a deal to become Official Regional Betting Partner for Manchester City FC in the Asia-Pacific region. The online sportsbook will be able to use the Manchester City crest on its website, and be afforded access to a number of key players for a forthcoming television commercial and photo-shoot. Mark Clayton, Tempobet Managing Director, said: “We’re very excited about …
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