Tag Archives: FIFA World Cup

666Bet – Can betting’s new boys upset the balance?

A look into what it takes to enter an aggressive and highly competitive market amidst the arrival of new kid on the UK gambling scene; 666Bet.com. Using Gaming synergies and Microgaming software the firm currently offers an online sportsbook, casino, live dealer games, a lottery feature and live in-play betting. Initially it will target just the British and European markets …

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Maxymiser Soundbite – iGaming Sector – Getting Ready for Brazil 2014

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, increasing average customer value and …

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UK gears up for TV advertising sports betting battle

The UK Financial Times reports that UK sports betting operators are in a battle to secure customers ahead of the upcoming 2015 igaming taxation. The top six UK Sports betting operators – Paddy Power, Bet365,  Betfair, Coral, William Hill and Ladbrokes will break all previous records on industry TV adspend in order to gain new customers in 2014, prior to …

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