Tag Archives: Epom

Andryi Liulko, Chief Sales Officer at Epom, takes an in-depth look at some of the best practices that operators should be adopting when building brand loyalty through advertising over the next 12 months.  Though necessary to reach local player bases, celebrity endorsement deals can be expensive endeavours that may not always yield strong brand loyalty. How should operators activate celebrity …

Sergiy Shchelkov, Sales Executive at Epom, shares some valuable insights into responsible advertising techniques and how they can contribute to a safer gambling environment for all concerned. What is the first thing that we should be looking to do when it comes to creating a policy on responsible advertising? We must ensure that the susceptible users are separated from the …

Lina Lugova, Chief Marketing Officer at Epom, shares some deeper insight into the ways that seasonality impacts advertising. In a new survey, 86% of gamers turn off gaming websites because of excessive or irrelevant emails, text messages and push notifications, while influences such as major sporting events, good weather, major holidays, the financial crisis and political figures all have an …