Broadway Gaming has made significant changes to one of its brands, after action was brought forward by the Advertising Standards Authority (ASA). Rehab Bingo has become Rosy Bingo following investigations by the advertising industry regulators into its website, www.rehabbingo.co.uk, and a paid for advert which appeared on Google when “rehabbingo” was searched for, and promptly stated “Join Official Rehab Bingo …
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In my recent SBC News article “Be mindful of protecting children”, I commented on the Sunday Times article entitled “Cartoons lure kids to online gambling”, published on 8 October. I had no knowledge that at the same time I was writing that, the Gambling Commission had joined forces with the Committee of Advertising Practice, the Advertising Standards Authority and the Remote …
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UK regulatory and licensing stakeholders have sent a joint-letter to online gambling operators demanding that adverts ‘appealing to minors’ be ‘immediately removed’ from websites and active marketing inventory (media, affiliates and third parties). The joint-letter was published by the UK Gambling Commission (UKGC), and supported by UK advertising bodies the Committee of Advertising Practice (CAP) and The Advertising Standards Authority …
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Most start-up businesses share a common expectation of commercial success. Whilst wholly admirable in terms of optimism, a danger nevertheless exists that this can on occasions border on misplaced over-confidence in what they perceive to be the inevitable consequence of their earnest endeavours, without there necessarily having been adequate advance focus on their advertising and marketing strategies. In the gambling …
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Ladbrokes marketing has been forced to pull down an email campaign featuring Manchester United Dutch footballer Memphis Depay. Memphis Depay (22) image was used in a ‘Don’t Miss Out – Money Back’ email promotion by Ladbrokes. The UK Committee of Advertising Practice (CAP) branded the advertisement as ‘irresponsible’, since it featured an image of a athlete aged under 25 attached to …
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London Affiliate Conference (LAC ) event organisers iGaming Business has confirmed the Casino Affiliate Programs (CAP) Network will take the lead sponsorship of the new acquisition zone within the conference show 31st January – 3rd February 2015 Targeting senior marketing executives working within both operator and affiliate brands, the acquisition zone is a premium area within LAC that is focused …
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The UK Committee of Advertising Practice (CAP) has published a review of the impact of gambling advertising on young people and problem gamblers. The review by CAP was launched in response to the request by the Department of Culture, Media and Sports for UK wide review of gambling marketing and promotion and its effects on its viewers. The review details …
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Scott Longley, editorial director at Regulus Insights, takes a look at the recent ASA report in to gambling advertising and finds plenty in there to concern the industry. If there is some good news for the UK’s gambling companies from the Advertising Standards Authority (ASA) review into gambling advertising published late last week, it is that the market research undertaken …
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